TY  - BOOK
AU  - Trias de Bes, Fernando 
AU  - Kotler, Philip
TI  - Winning at Innovation: The A to F Model 
SN  - 9780230395350
U1  - 658.4063 
PY  - 2012///
CY  - New York
PB  - Palgrave Macmillan
KW  - Innovation
ER  -