TY  - BOOK
AU  - Sheth, Jagdish N
AU  - Sisodia, Rajendra
TI  - The 4A's of Marketing: : Creating Value for Customers, Companies and Society 
SN  - 9780415898355
U1  - 658.8 
PY  - 2013///,
CY  - New York
PB  - Routledge, 
KW  - Marketing
ER  -