TY  - BOOK
AU  - Menon, Arpita 
TI  - Media planning and buying : 
SN  - 9780070147607
U1  - 303.482 
PY  - 2010///
CY  - New Delhi
PB  - McGraw Hill Education India Private Limited 
KW  - Management and public relations
KW  - Advertising media planning
KW  - India
ER  -