Aaker, David  <br/><br/>
Creating signature stories:   strategic messaging that persuades, energizes and inspires 
David Aaker  
 - Haryana, India   Random House India Pvt Ltd   2018 
 - xvi, 167 p. 
<br/><br/><label>ISBN: </label>9780670091263 
<br/><br/><label>Subjects--Topical Terms: </label>--Organization--Research--Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>658.812  / AAK