TY  - BOOK
AU  - Aaker, David 
TI  - Creating signature stories: : strategic messaging that persuades, energizes and inspires
SN  - 9780670091263
U1  - 658.812 
PY  - 2018///
CY  - Haryana, India 
PB  - Random House India Pvt Ltd 
KW  - Social sciences
KW  - Persuasion (Psychology)
KW  - Organization--Research
UR  - https://www.amazon.in/Creating-Signature-Stories-Strategic-Messaging/dp/067009126X/ref=sr_1_1?dchild=1&keywords=Creating+signature+stories+%3A+strategic+messaging+that+persuades%2C+energizes+and+inspires&qid=1626169807&sr=8-1
ER  -