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	1.	Strategic Brand Management: Building, Measuring ad Managing Brand Equity by Keller, Kevin Lane \| Parameswaran, M G \| Jacob, Isaac. Edition: 3rd edPublisher: New Delhi Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (7). Checked out (1). Damaged (1). Place hold Add to cart (remove)
	2.	Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane \| Swaminathan, Vanitha \| Parameswaran, Ambi MG \| Jacob, Isaac C. Edition: 5th edPublisher: New Delhi: Pearson Education, 2020Availability: Items available for loan: SLS LibraryCall number: 658.827 KEL (17). Checked out (3). Place hold Add to cart (remove)

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