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1.
Lateral Marketing: New Techniques for Finding Breakthrough Ideas

by Kotler, Philip | De Bes, Fernando Trias.

Publisher: New York John Wiley and Sons, Inc 2006Availability: Items available for loan: SPM Library [Call number: 658.8 KOT] (1).

2.
Lateral Marketing: New Techniques for Finding Breakthrough Ideas

by Kotler, Philip | De Bes, Fernando Trias.

Publisher: New York John Wiley and Sons, Inc 2006Availability: Items available for loan: GSPC Library [Call number: 658.8 KOT] (1).

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