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1.
Principle of Marketing

by Kotler, Philip | Agnihotri, Prafulla Y | Armstrong, Gary | Haque, Ehsan Ul.

Edition: 13th edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2013Availability: Items available for loan: SPM Library [Call number: 658.8 KOT] (2).

2.
Principles of Marketing

by Kotler, Philip | Agnihotri, Prafulla Y | Armstrong, Gary | Haque, Ehsan Ul.

Edition: 11th edPublisher: New Delhi Pearson Education 2010Availability: Items available for loan: SPM Library [Call number: 658.8 KOT] (2).

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