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	1.	Brand Segmentation : Seven Strategies for Effective Segmentation by Kapoor, Jagdeep. Publisher: New Delhi Macmillan India Ltd 2006Availability: Items available for loan: SOM LibraryCall number: 658.827 KAP (2). Place hold Add to cart (remove)
	2.	No cover image available Brand Success: Brand Switch Principles and Strategies by Kapoor, Jagdeep. Publisher: Mumbai Jaico Publishing House 20013Availability: Items available for loan: SOM LibraryCall number: 658.827 KAP (1). Place hold Add to cart (remove)

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