Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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141.
Services Marketing: Text & Cases

by Nargundkar, Rajendra.

Edition: 2nd ed.Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.805 NAR (1).

142.
Services Marketing: The Indian Context

by Srinivasan, R.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.805 SRI (1).

143.
The Seven Myths of Customer Management: How to be Customer- Driven without being Customer-Led

by Abram, John | Hawkes, Paul.

Publisher: Chichester John Wiley and Sons Ltd, 2003Availability: Items available for loan: SOM LibraryCall number: 658.812 ABR (1).

144.
The SME Whitebook 2010-11: Essential Handbook for Small and Medium Enterprises

Publisher: Mumbai Business World 2010Availability: Items available for loan: SOM LibraryCall number: 658.8 THE (1).

145.
The SME Whitebook 2012-13: Essential Handbook for Small and Medium Enterprises

Publisher: Mumbai Business World 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 THE (1).

146.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 2nd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (6). Damaged (1).

147.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 3rd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2009Availability: No items available : Checked out (1).

148.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane | Parameswaran, M G | Jacob, Isaac.

Edition: 3rd edPublisher: New Delhi Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (8). Damaged (1).

149.
Strategic Marketing Management

by Soundaian, S.

Publisher: Chennai MJP Publisher 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 SOU (1).

150.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 2nd edPublisher: New Delhi Viva Books Private Limited 2005Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (3).

151.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 3rd edPublisher: New Delhi Elsevier India Private Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (1).

152.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 3rd edPublisher: New York Routledge 2013Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (1).

153.
Ted Levitt on Marketing: A Harvard Business Review Book

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 LEV (1).

154.
Transforming Your Go-to-Market Strategy

by Rangan, Kasturi V | Bell, Marie.

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.84 RAN (1).

155.
The Ultimate Question

by Reichheld, Fred.

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.812 REI (1).

156.
Marketing Management: Indian Context and Global Perspective

by Ramaswamy, V S | Namakumari, S.

Edition: 5th edPublisher: New Delhi: McGraw Hill, 2015Availability: Items available for loan: SOM LibraryCall number: 658.8 RAM (1). Checked out (1).

157.
Made In Future: A Story of Marketing ,Media and Content for Our Times

by Kumar, Prashant.

Publisher: New Delhi: Business Books, 2022Availability: Items available for loan: SOM LibraryCall number: 658.8 KUM (1).

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