Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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181.
Total Customer Value Management: Transforming Business Thinking

by Mahajan, Gautam.

Publisher: New Delhi Response Books 2011Availability: Items available for loan: SOM LibraryCall number: 658.812 MAH (1).

182.
Transforming Your Go-to-Market Strategy

by Rangan, Kasturi V | Bell, Marie.

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.84 RAN (1).

183.
The Ultimate Marketing Toolkit

by Peters, Paula.

Publisher: New Delhi Viva Books Private Limited 2009Availability: Items available for loan: SOM LibraryCall number: 658.82 PET (2).

184.
The Ultimate Question

by Reichheld, Fred.

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.812 REI (1).

185.
Marketing Management: Indian Context and Global Perspective

by Ramaswamy, V S | Namakumari, S.

Edition: 5th edPublisher: New Delhi: McGraw Hill, 2015Availability: Items available for loan: SOM LibraryCall number: 658.8 RAM (1). Checked out (1).

186.
Rural marketing : focus on agricultural inputs Sukhpal Singh

by Singh, Sukhpal [author].

Original language: originally in Publisher: New Delhi Vikas Publishing House Pvt. Ltd. 2012Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 630 SIN (1).

187.
Marketing Strategies: Various Issues and Case Studies

by Dodrajka, Sangeeta.

Publisher: New Delhi: Regal, 2016Availability: Items available for loan: SLS LibraryCall number: 658.804 DOD (1).

188.
Management for UGC-NET/SLET and other competitive examinations Atlantic Research Division

by Atlantic Research Division.

Edition: 2nd ed.Original language: originally in Publisher: New Delhi Atlantic Publishers & Distributors Pvt. Ltd. 2013Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658 (1).

189.
The Power of Why: Breaking Out in a Competitive Marketplace

by By Weylman, C Richard.

Publisher: Delhi; Jaico Publishing House; 2013Availability: Items available for loan: SOT LibraryCall number: 658.8 WEY (1).

190.
101 Ways to Get More Business

by Foster, imothy R. V.

Publisher: New Delhi: Kogan Page India, 2009Availability: Items available for loan: SLS LibraryCall number: 658.8 FOS (2).

191.
Branding TV : principles and practices Walter McDowell and Alan Batten

by McDowell, Walter; Batten, Alan [author].

Publisher: Amsterdam Boston Focal Press 2005Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 384.551 MCD (1).

192.
Moral Reasoning at Work [electronic resource] : Rethinking Ethics in Organizations / by Øyvind Kvalnes.

by Kvalnes, Øyvind [author.] | SpringerLink (Online service).

Edition: 2nd ed. 2019.Source: Springer Nature eBookPublisher: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019Online access: Click here to access online Availability: No items available :

193.
Gestaltung vernetzt-flexibler Arbeit [electronic resource] : Beiträge aus Theorie und Praxis für die digitale Arbeitswelt / herausgegeben von Mario Daum, Marco Wedel, Christian Zinke-Wehlmann, Hannah Ulbrich.

by Daum, Mario [editor.] | Wedel, Marco [editor.] | Zinke-Wehlmann, Christian [editor.] | Ulbrich, Hannah [editor.] | SpringerLink (Online service).

Edition: 1st ed. 2020.Source: Springer Nature eBookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer Vieweg, 2020Online access: Click here to access online Availability: No items available :

194.
Digital marketing : strategic planning & integration Annmarie Hanlon

by Hanlon, Annmarie [author].

Publisher: New Delhi SAGE Publications India Pvt Ltd 2019Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.87202854678 HAN (1).

195.
How people buy online : the psychology behind consumer behaviour Seema Gupta

by Gupta, Seema [author ].

Publisher: New Delhi Sage Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.872 GUP (1), SLS LibraryCall number: 658.872 GUP (1).

196.
Advertising and branding basics Sage Publications India Pvt Ltd

by Sage Publications India Pvt Ltd [Publisher ].

Publisher: New Delhi Sage Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659 (1).

197.
Start-up marketing strategies : 11 real-life cases of Indian start-ups Ed. by M. Anil Ramesh; Priya Grover; Sabyasachi Dasgupta

by Ramesh, M. Anil; Grover, Priya; Dasgupta, Sabyasachi [editor ].

Publisher: Mumbai Jaico Publishing House 2022Online access: Click here to access online Availability: No items available : Checked out (1).

198.
Made In Future: A Story of Marketing ,Media and Content for Our Times

by Kumar, Prashant.

Publisher: New Delhi: Business Books, 2022Availability: Items available for loan: SOM LibraryCall number: 658.8 KUM (1).

199.
Marketing communications : objectives, strategy, tactics John R. Rossiter; Larry Percy; Lars Bergkvist

by Rossiter, John R.; Percy, Larry; Bergkvist, Lars [author ].

Publisher: New Delhi SAGE Publications India Pvt Ltd 2018Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 ROS (1).

200.
B2B marketing : text and cases Krishna K Havaldar; Shailendra Dasari

by Havaldar, Krishna K; Dasari, Shailendra [author ].

Edition: 5th ed. Publisher: Chennai McGraw Hill Education India Private Limited 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 HAV (39). Checked out (1).

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