Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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21.
Marketing Research: An Applied Orientation

by Malhotra, Naresh K.

Edition: 6th edPublisher: Singapore Pearson Education 2015Availability: Items available for loan: SOM LibraryCall number: 658.83 MAL (1).

22.
Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Lodish, Leonard M | Morgan, Howard L | Archambeau, Shellye.

Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 LOD (1).

23.
The Mirage of Global Markets: How Globalizing Companies can Succeed as Markets Localize

by Arnold, David.

Publisher: Singapore Pearson Education 2004Availability: Items available for loan: SOM LibraryCall number: 658.848 ARN (1).

24.
Principles of Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 11th edPublisher: New Delhi Pearson Education 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (2).

25.
Principles of Marketing

by Kotler, Philip | Agnihotri, Prafulla Y | Armstrong, Gary | Haque, Ehsan Ul.

Edition: 11th edPublisher: New Delhi Pearson Education 2010Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (2).

26.
Selling Blue Elephants

by Moskowitz, Howard | Gofman, Alex.

Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: SOM LibraryCall number: 658.81 MOS (2).

27.
Services Marketing

by Rao, K Rama Mohana.

Publisher: Singapore Pearson Education 2005Availability: Items available for loan: SOM LibraryCall number: 658.805 RAO (2).

28.
Services Marketing: People, Technology and Strategy

by Lovelock, Christopher H | Wirts, Jochen | Chatterjee, Jayanta.

Publisher: Singapore Pearson Education 2004Availability: Items available for loan: SOM LibraryCall number: 658.805 LOV (1).

29.
Services Marketing: People, Technology and Strategy

by Lovelock, Christopher H | Wirts, Jochen | Chatterjee, Jayanta.

Edition: 6th edPublisher: Singapore Pearson Education 2010Availability: Items available for loan: SOM LibraryCall number: 658.805 LOV (1).

30.
Services Marketing: People, Technology and Strategy

by Lovelock, Christopher H | Wirts, Jochen | Chatterjee, Jayanta.

Edition: 7th edPublisher: Singapore Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.805 LOV (1).

31.
Services Marketing: Text and Cases

by Verma, Harsh.

Publisher: New Delhi Pearson Education 2009Availability: Items available for loan: SOM LibraryCall number: 658.805 VER (1).

32.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane | Parameswaran, M G | Jacob, Isaac.

Edition: 3rd edPublisher: New Delhi Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (8). Damaged (1).

33.
The Truth about Email Marketing

by Jenkins, Simms.

Publisher: New Delhi Pearson Education 2009Availability: Items available for loan: SOM LibraryCall number: 658.8 JEN (1).

34.
Marketing Research: An Applied Orientation

by Malhotra, Naresh K | Dash, Satybhusan.

Edition: 7th edPublisher: New Delhi: Pearson Education, 2016Availability: Items available for loan: SOM LibraryCall number: 658.83 MAL (1). Checked out (2).

35.
Principle of Marketing

by Kotler, Philip | Armstrong, Philip | Agnihotri, Prafulla.

Edition: 17thPublisher: New Delhi: Pearson Education, 2021Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (2).

36.
Strategic Marketing for Nonprofit Organizations

by Andreasen, Alan R | Kotler, Philip | Sharma, Dheeraj.

Edition: 7th edPublisher: New Delhi: Pearson Education, 2019Availability: Items available for loan: SOM LibraryCall number: 658.802 AND (1).

37.
Rural Marketing

by Kashyap, Pradeep.

Edition: 3rd edPublisher: New Delhi: Pearson Education, 2021Availability: Items available for loan: SOM LibraryCall number: 658.804 KAS (1).

38.
Essentials of Services Marketing

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta | Das, Gopal.

Edition: 3rd edPublisher: New Delhi: Pearson Education, 2018Availability: Items available for loan: SOM LibraryCall number: 658.805 WIR (1).

39.
Marketing Management

by Kotler, Philip, Keller | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish | Shainesh, G.

Edition: 16th edPublisher: New Delhi: Pearson Education, 2023Availability: No items available : Checked out (2).

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