Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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81.
The Science and Art of Branding

by Franzen, Giep | Moriarty, Sandra.

Publisher: New Delhi Segment Books 2009Availability: Items available for loan: SOM LibraryCall number: 658.827 FRA (1).

82.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 2nd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (6). Damaged (1).

83.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 3rd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2009Availability: No items available : Checked out (1).

84.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane | Parameswaran, M G | Jacob, Isaac.

Edition: 3rd edPublisher: New Delhi Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (8). Damaged (1).

85.
Strategic Brand Management for B2B Markets

by Sarin, Sharad.

Publisher: New Delhi Response Books 2010Availability: Items available for loan: SOM LibraryCall number: 658.827 SAR (5). Damaged (6).

86.
Successful Promotions Build Successful Brands

by Choudhury, Pran K | Gupta, Ajay.

Publisher: University Press (India) Private Limited 2006Availability: Items available for loan: SOM LibraryCall number: 658.827 CHO (1).

87.
Tata: The Evolution of a Corporate Brand

by Witzel, Morgen.

Publisher: New Delhi Penguin Books India Pvt. Ltd. 2010Availability: Items available for loan: SOM LibraryCall number: 658.827 WIT (1).

88.
Understanding Brands

by Cheverton, Peter.

Publisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 CHE (1).

89.
What's in a Brand? Building Brand Equity through Advertisement

by Jones, John Philip.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1998Availability: Items available for loan: SOM LibraryCall number: 658.827 JON (1).

90.
Wiki Brands: Reiventing Your Company in a Customer Driven Marketplace

by Moffitt, Sean | Dover, Mike.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 MOF (1).

91.
# You: Build Your Personal Brand

by Sabnavis, Charu.

Publisher: New Delhi: Sage Publication, 2021Availability: Items available for loan: SOM LibraryCall number: 658.827 SAB (1).

92.
Social Media Success For Every Brand

by Diaz-Ortiz, Claire.

Publisher: New Delhi: HarperCollins, 2019Availability: Items available for loan: SOM LibraryCall number: 658.827 DIA (1).

93.
The New Brand You: How to WOW in the New World of Work

by Kaputa, Catherine.

Publisher: London: Nicholas and Brealey, 2022Availability: Items available for loan: SOM LibraryCall number: 658.827 KAP (1).

94.
Booming Brands: Vol.-2 Inspiring Journeys of 11 Made in India Brands

by Pammani, Harsh.

Publisher: New Delhi: Westland, 2023Availability: Items available for loan: SOM LibraryCall number: 658.827 PAM (1).

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