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1.
Advertising Management

by Batra, Rajiv | Myers, John G | Aaker, David A.

Edition: 5th edPublisher: New Delhi Pearson Education 2015Availability: Items available for loan: SLS Library [Call number: 659.1 BAT] (2).

2.
Brand Portfolio Strategy

by Aaker, David A.

Publisher: New York Free Press 2004Availability: Items available for loan: SLS Library [Call number: 658.827 AAK] (1).

3.
Strategic Market Management

by Aaker, David A.

Publisher: New Delhi Wiley India 2005Availability: Items available for loan: SLS Library [Call number: 658.4012 AAK] (4).

4.
Strategic Market Management

by Aaker, David A.

Edition: 9th ed.Publisher: New Delhi Wiley India 2005Availability: Items available for loan: SLS Library [Call number: 658.4012 AAK] (7).

5.
Creating Signature Stories:

by Aaker, David A.

Publisher: Random House Business Books, ; 2018Availability: Items available for loan: SPM Library [Call number: 658.812 AAK] (1), SLS Library [Call number: 658.812 AAK] (1).

6.
Aaker on Branding 20 Principles that drive Success

by Aaker, David A.

Publisher: Sage Publications ; 2015Availability: Items available for loan: SLS Library [Call number: 658.827 AAK] (1).

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