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1.
Brand Segmentation : Seven Strategies for Effective Segmentation

by Kapoor, Jagdeep.

Publisher: New Delhi Macmillan India Ltd 2006Availability: Items available for loan: SPM Library [Call number: 658.827 KAP] (2).

2.
Brand Shaastras

by Kapoor, Jagdeep.

Publisher: Mumbai Jaico Publishing House 2005Availability: Items available for loan: SPM Library [Call number: 658.827 KAP] (1).

3.
Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands

by Kapoor, Jagdeep.

Edition: 2nd edPublisher: New Delhi Response Books 2009Availability: No items available Checked out (1).

4.
Brand Success: Brand Switch Principles and Strategies

by Kapoor, Jagdeep.

Publisher: Mumbai Jaico Publishing House 20013Availability: Items available for loan: SPM Library [Call number: 658.827 KAP] (1).

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