Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Conceptual Issues in Consumer Behaviour

by Kumar, Ramesh S.

Publisher: New Delhi Pearson Education 2006Availability: Items available for loan: SOM LibraryCall number: 658.8342 KUM (1).

2.
Consumer Behaviour and Branding: Concepts, Readings and Cases

by Kumar, Ramesh S.

Publisher: New Delhi Pearson Education 2009Availability: Items available for loan: SOM LibraryCall number: 658.87 KUM (4). Damaged (3).

3.
Managing Indian Brands: Marketing Concepts and Strategies

by Kumar, Ramesh S.

Publisher: New Delhi Vikas Publishing House Pvt. Ltd 2004Availability: Items available for loan: SOM LibraryCall number: 658.8270954 KUM (1).

4.
Case Studies in Consumer Behaviour

by Kumar, Ramesh S.

Publisher: Pear Press ; 2013Availability: Items available for loan: SLS LibraryCall number: 658.8342 KUM (1).

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