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	1.	Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch, George E \| Belch, Michael A. Edition: 4rth edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 659.1 BEL (3). In transit (1). Place hold Add to cart (remove)
	2.	Advertising and promotion: An integrated marketing communications perspective by Belch, George E. Publisher: Mcgraw Hill Education, ; 2013Availability: Items available for loan: SOM LibraryCall number: 659.1 BEL (1), SLS LibraryCall number: 659.1 BEL (1). Place hold Add to cart (remove)

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