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1.
Brand Leadership

by Aaker, David A | Joachimsthaler, Erich.

Publisher: New York Pocket Books 2000Availability: Items available for loan: SPM Library [Call number: 658.827 AAK] (1).

2.
Hidden In Plain Sight

by Joachimsthaler, Erich.

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SPM Library [Call number: 658.4012 JOA] (1).

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