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	1.	Strategic Marketing Management: Planning, Implementation and Control by Wilson, Richard M S \| Gilliga, Colin. Edition: 3rd edPublisher: New Delhi Elsevier India Private Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (1). Place hold Add to cart (remove)
	2.	Strategic Marketing Planning by Gilligan, Colin \| Wilson, Richard M S. Edition: 2nd edPublisher: New Delhi Elsevier India Private Ltd. 2010Availability: Items available for loan: SOM LibraryCall number: 658.802 GIL (1). Place hold Add to cart (remove)

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