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	1.	The Fall of Advertising and the Rise of PR by Ries, A L \| Ries, Laura. Publisher: New York HarperCollins Publishers 2002Availability: Items available for loan: SOM LibraryCall number: 659.1 RIE (1). Place hold Add to cart (remove)
	2.	The Origin of Brands by Ries, A L \| Ries, Laura. Publisher: New York HarperCollins Publishers 2004Availability: Items available for loan: SOM LibraryCall number: 658.827 RIE (1). Place hold Add to cart (remove)

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