Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Brand Sense

by Lindstrom, Martin.

Publisher: New Delhi Kogan Page India 2006Availability: No items available : Checked out (1).

2.
The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

by Plessis, Erik Du.

Publisher: New Delhi Kogan Page India 2011Availability: Items available for loan: SOM LibraryCall number: 658.8342 PLE (1).

3.
Everything you need to know about Marketing

by Forsyth, Patrick.

Edition: 2nd edPublisher: New Delhi Kogan Page India 2005Availability: Items available for loan: SOM LibraryCall number: 658.8 FOR (1).

4.
Experiential Marketing: A Practical Guide to Interactive Brand Experiences

by Smilansky, Shaz.

Publisher: New Delhi Kogan Page India 2009Availability: Items available for loan: SOM LibraryCall number: 658.827 SMI (2).

5.
How to Write a Marketing Plan

by Westwood, John.

Edition: 3rd edPublisher: New Delhi Kogan Page India 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 WES (1).

6.
How to Write a Marketing Plan

by Westwood, John.

Edition: 3rd edPublisher: New Delhi Kogan Page India 2013Availability: Items available for loan: SOM LibraryCall number: 658.802 WES (1).

7.
An Introduction to Market and Social Research: Planning and Using Tools and Techniques

by Adams, Karen | Brace, Ian.

Publisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 658.83 ADA (2).

8.
Key Marketing Skills

by Cheverton, Peter.

Edition: 2nd edPublisher: New Delhi Kogan Page India 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 CHE (1).

9.
Marketing Accountability: How to Measure Marketing Effectiveness

by Macdonald, Malcolm | Mouncey, Peter.

Publisher: New Delhi Kogan Page India 2009Availability: Items available for loan: SOM LibraryCall number: 658.80072 MAC (1).

10.
Marketing Communications: An Integrated Approach

by Smith, P R | Taylor, Jonathan.

Edition: 4th edPublisher: New Delhi Kogan Page India 2005Availability: Items available for loan: SOM LibraryCall number: 658.8 SMI (1).

11.
Marketing Communications: Integrating offline and online with Social Media

by Smith, P R | Taylor, Jonathan.

Edition: 5th edPublisher: New Delhi Kogan Page India 2013Availability: Items available for loan: SOM LibraryCall number: 658.8 SMI (1).

12.
Precision Marketing: Maximizing Revenue through Relevance

by Zoratti, Sandra | Gallagher, Lee.

Publisher: New Delhi Kogan Page India 2012Availability: Items available for loan: SOM LibraryCall number: 658.802 ZOR (1).

13.
Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering Richard Gibbs & Andrew Humphries

by Gibbs, Richard; Humphries, Andrew [author].

Publisher: New Delhi Kogan Page India 2009Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.046 GIB (2), SLS LibraryCall number: 658.046 GIB (1).

14.
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

by Ryan, Damian | Jones, Calvin.

Publisher: New Delhi Kogan Page India 2009Availability: Items available for loan: SOM LibraryCall number: 658.872 RYA (1).

15.
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

by Ryan, Damian | Jones, Calvin.

Publisher: New Delhi Kogan Page India 2009Availability: No items available : Checked out (1).

16.
101 Ways to Get More Business

by Foster, imothy R. V.

Publisher: New Delhi: Kogan Page India, 2009Availability: Items available for loan: SLS LibraryCall number: 658.8 FOS (2).

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