Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Creating Passion Brands: : Getting to the Heart of Branding

by Edwards, Helen | Day, Derek.

Publisher: London kogan Page 2005Availability: Items available for loan: SLS LibraryCall number: 658.8343 EDW (1).

2.
The Handbook of Field Marketing : A Complete Guide To Udnerstanding and Outsourcing Face-to-Face Direct Marketing

by Williams, Alison | Mullin, Roddy.

Publisher: London kogan Page 2008Availability: Items available for loan: SLS LibraryCall number: 658.872 WIL (1).

3.
Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

by Ind, Nicholas.

Publisher: London kogan Page 2004Availability: Items available for loan: SLS LibraryCall number: 658.827 IND (1).

4.
Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering Richard Gibbs & Andrew Humphries

by Gibbs, Richard; Humphries, Andrew [author].

Publisher: New Delhi Kogan Page India 2009Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.046 GIB (2), SLS LibraryCall number: 658.046 GIB (1).

5.
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

by Ryan, Damian | Jones, Calvin.

Publisher: New Delhi Kogan Page India 2009Availability: Items available for loan: SLS LibraryCall number: 658.872 RYA (1).

6.
101 Ways to Get More Business

by Foster, imothy R. V.

Publisher: New Delhi: Kogan Page India, 2009Availability: Items available for loan: SLS LibraryCall number: 658.8 FOS (2).

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