Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Brand Child: Remarkable Insights into the Minds of Today's Global Kids and their Relationships with Brands

by Lindstrom, Martin | Seybold, Patricia B.

Publisher: New Delhi Kogan Page India 2005Availability: Items available for loan: SOM LibraryCall number: 658.827 LIN (1).

2.
Brand Immortality: How Brands can Live Long and Prosper

by Pringle, Hamish | Field, Peter.

Publisher: New Delhi Kogan Page India 2009Availability: Items available for loan: SOM LibraryCall number: 658.827 PRI (4).

3.
Brand Royalty: How the World's Top 100 Brands Thrive and Survive

by Haig, Matt.

Publisher: New Delhi Kogan Page India 2005Availability: Items available for loan: SOM LibraryCall number: 658.827 HAI (2).

4.
Brand Sense

by Lindstrom, Martin.

Publisher: New Delhi Kogan Page India 2006Availability: No items available : Checked out (1).

5.
The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

by Plessis, Erik Du.

Publisher: New Delhi Kogan Page India 2011Availability: Items available for loan: SOM LibraryCall number: 658.8342 PLE (1).

6.
Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

by Floor, Ko.

Publisher: New Delhi Kogan Page India 2007Availability: No items available : Checked out (1).

7.
The Consumer Mind: Brand Perception and the Implications for Marketers

by Martinez, Pepe.

Publisher: New Delhi Kogan Page India 2012Availability: Items available for loan: SOM LibraryCall number: 658.8343 MAR (1).

8.
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

by Van Gelder, Sicco.

Publisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 GEL (1).

9.
The New Strategic Brand management

by Kapferer, J N.

Edition: 4th edPublisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 KAP (1).

10.
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Kapferer, Jean-Noel.

Publisher: New Delhi Kogan Page India 2004Availability: Items available for loan: SOM LibraryCall number: 658.827 KAP (1).

11.
Private Label.

by Lincoln, keith | Thomassen, Lars.

Publisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 LIN (1).

12.
Private Label: Turning the Retail Brand Threat in to your Biggest Opportunities

by Lincoln, keith | Thomassen, Lars.

Publisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 LIN (1).

13.
Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands

by Wreden, Nick.

Publisher: New Delhi Kogan Page India 2007Availability: Items available for loan: SOM LibraryCall number: 658.827 WRE (1).

14.
Understanding Brands

by Cheverton, Peter.

Publisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 CHE (1).

15.
Brands with a Conscience

by Ind, Nicholas (editor) | Horling, Sandra [editor].

Publisher: New Delhi: Kogan Page, 2016Availability: Items available for loan: SOM LibraryCall number: 658.827 BRA (1).

16.
The Brand Builders: How to Audiences and Influence Viewers

by Bryant, Andy | Mawer, Charlie.

Publisher: New Delhi: Kogan Page, 2016Availability: Items available for loan: SOM LibraryCall number: 384.55068 BRY (1).

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