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	1.	A Never-Before World: Tracking the Evolution of Consumer India by Bijapurkar, Rama. Publisher: New Delhi Penguin Books India Pvt. Ltd. 2013Availability: Items available for loan: SOM LibraryCall number: 658.83 BIJ (1). Place hold Add to cart (remove)
	2.	Customer in the Broad room?: Crafting Customer-Based Business Strategy by Bijapurkar, Rama. Publisher: New Delhi: Penguin Books, 2022Availability: Items available for loan: SOM LibraryCall number: 658.4012 BIJ (1). Place hold Add to cart (remove)

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