Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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21.
Fundamentals of Copy & Layout

by Book, Albert C | Schick, C Dennis.

Edition: 3rd edPublisher: USA NTC Business Books 1997Availability: Items available for loan: SLS LibraryCall number: 659.132 BOO (1).

22.
How to Advertise: What Works, What Doesn't and Why

by Roman, Kenneth | Maas, Jane.

Edition: 3rd edPublisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 659.1 ROM (1).

23.
How to Advertise: What Works, What Doesn't and Why

by Roman, Kenneth | Maas, Jane.

Edition: 3rd edPublisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SLS LibraryCall number: 659.1 ROM (1).

24.
How to Plan Advertising

by Cooper, Alan.

Edition: 2nd edPublisher: Singapore Thomson Learning 2004Availability: Items available for loan: SOM LibraryCall number: 659.1 HOW (1).

25.
How to turn Advertising Expenses into Investments: 20 Signposts to Greater Efficiency

by Jones, John Philip.

Publisher: Singapore Pearson Education 2005Availability: Items available for loan: SOM LibraryCall number: 659.1 JON (1).

26.
Instant Advertising

by Sugars, Bradley J.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2007Availability: Items available for loan: SOM LibraryCall number: 659.1 SUG (1).

27.
Instant Promotions

by Sugars, Bradley J.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2007Availability: Items available for loan: SOM LibraryCall number: 659.113 SUG (1).

28.
Learnings of an Advertising Practitioner

by Krishnamurthy, A G.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2010Availability: Items available for loan: SOM LibraryCall number: 659.1 KRI (2).

29.
Media Selling: Television, Print, Internet, Radio

by Warner, Charles.

Edition: 4thPublisher: UK Wiley - Blackwell: Chichester 2009Availability: Items available for loan: SLS LibraryCall number: 659.13068 WAR (1).

30.
The Ownership Quotient

by Heskett, James L | Sasser, W Earl | Wheeler, Joe.

Publisher: Boston Harvard Business School Press 2008Availability: Items available for loan: SOM LibraryCall number: 659.1 HES (1).

31.
The Sage Handbook of Advertising

by Tellis, Gerald J | Ambler, Tim.

Publisher: New Delhi Sage Publications Ltd 2007Availability: Items available for loan: SLS LibraryCall number: 659.1 SAG (1).

32.
Taxmann's Advertising Planning and Decision Making

by Sharma, Kavita.

Publisher: New Delhi Taxmann Publications (P) Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 SHA (1).

33.
Truth, Lies and Advertising: The Art of Account Planning

by Steel, Jon.

Publisher: New Delhi Times Group Books 2009Availability: Items available for loan: SOM LibraryCall number: 659.1 STE (2).

34.
Welcome to Advertising!: Now Get Lost

by Sane, Omkar.

Publisher: New Delhi Tranquebar Press 2009Availability: Items available for loan: SOM LibraryCall number: 659.1 SAN (1).

35.
Advertising Management

by Rathor, B S.

Publisher: Mumbai: Himalaya Publishing House, 2016Availability: Items available for loan: SLS LibraryCall number: 659.1 RAT (1).

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