Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Adverting Basics: A Resource Guide for Beginners

by Vilanilam, J V | Varghese, A K.

Publisher: New Delhi Response Books 2008Availability: Items available for loan: SOM LibraryCall number: 659.1 VIL (1).

2.
Advertising and Brand Strategy

by Haridas, M P.

Publisher: New Delhi Adhyayan Publishers & Distributors 2011Availability: Items available for loan: SLS LibraryCall number: 659.1 HAR (1).

3.
Advertising and Marketing in Rural India

by Bhatia, Tej K.

Edition: 2nd edPublisher: London Macmillan 2009Availability: Items available for loan: SLS LibraryCall number: 659.1 BHA (1).

4.
Advertising and the Mind of the Consumer

by Sutherland, Max.

Edition: 3rd edPublisher: New Delhi Viva Books Private Limited 2010Availability: Items available for loan: SOM LibraryCall number: 659.1019 SUT (1).

5.
Advertising and the Mind of the Consumer

by Sutherland, Max.

Edition: 3rd edPublisher: New Delhi Viva Books Private Limited 2010Availability: Items available for loan: SOET LibraryCall number: 659.1019 SUT (1).

6.
The Advertising Handbook

by Powell, Helen.

Edition: 3rd edPublisher: New York Routledge 2009Availability: Items available for loan: SOM LibraryCall number: 659.1 POW (1).

7.
Advertising in Modern and Postmodern Times

by Odih, Pamela.

Publisher: New Delhi Sage Publications Ltd 2007Availability: Items available for loan: SLS LibraryCall number: 659.1042 ODI (1).

8.
Advertising Management

by Batra, Rajiv | Myers, John G | Aaker, David A.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 1996Availability: Items available for loan: SOM LibraryCall number: 659.1 BAT (1).

9.
Advertising Management

by Batra, Rajiv | Myers, John G | Aaker, David A.

Edition: 5th edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 1996Availability: No items available : In transit (1).

10.
Advertising Management

by Poonia, Virender S.

Publisher: New Delhi Gennext Publication 2010Availability: Items available for loan: SOM LibraryCall number: 659.1 POO (1).

11.
Advertising Management

by Batra, Rajiv | Myers, John G | Aaker, David A.

Edition: 5th edPublisher: New Delhi Pearson Education 2015Availability: Items available for loan: SLS LibraryCall number: 659.1 BAT (3).

12.
Advertising Management: Media Approach for Market Research

by Mehra, Anurag.

Publisher: New Delhi Global India Publications Pvt Ltd 2009Availability: Items available for loan: SOM LibraryCall number: 659.1 MEH (1).

13.
Advertising Management with Integrated Brand Promotion

by Oguinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Publisher: New Delhi Cengage Learning 2009Availability: Items available for loan: SOM LibraryCall number: 659.1 OGU (1).

14.
Advertising: Principles and Practice

by Wells, William | Moriarty, Sandra | Burnett, John.

Edition: 7th edPublisher: New Delhi PHI Learning Private Limited 2008Availability: Items available for loan: SOM LibraryCall number: 659.1 WEL (1).

15.
Advertising Promotions and IMC Perspective

by Shah, Kruti | D'Souza, Alan.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2008Availability: Items available for loan: SOM LibraryCall number: 659.1 SHA (1).

16.
Advestising Media Planning

by Sissors, Jack Z | Baron, Roger B.

Publisher: New York Tata McGraw Hill 2010Availability: Items available for loan: SLS LibraryCall number: 659.1 SIS (1).

17.
Art and Advertising

by Gibbons, Joan.

Publisher: London I B Tauris 2005Availability: Items available for loan: SLS LibraryCall number: 701.03 GIB (1).

18.
The Dentsu Way

by Sugiyama, Kotaro | Andree, Tim.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.8 SUG (1).

19.
Essentials of Media Planning: A MArketing Viewpoint

by Barban, Arnold M | Cristol, Steven M | Kopec, Frank J.

Edition: 3rd edPublisher: USA NTC Business Books 1993Availability: Items available for loan: SLS LibraryCall number: 659.11 BAR (1).

20.
Fundamentals of Copy & Layout

by Book, Albert C | Schick, C Dennis.

Edition: 3rd edPublisher: USA NTC Business Books 1997Availability: Items available for loan: SLS LibraryCall number: 659.132 BOO (1).

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