Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Adverting Basics: A Resource Guide for Beginners

by Vilanilam, J V | Varghese, A K.

Publisher: New Delhi Response Books 2008Availability: Items available for loan: SOM LibraryCall number: 659.1 VIL (1).

2.
Advertising and the Mind of the Consumer

by Sutherland, Max.

Edition: 3rd edPublisher: New Delhi Viva Books Private Limited 2010Availability: Items available for loan: SOM LibraryCall number: 659.1019 SUT (1).

3.
The Advertising Handbook

by Powell, Helen.

Edition: 3rd edPublisher: New York Routledge 2009Availability: Items available for loan: SOM LibraryCall number: 659.1 POW (1).

4.
Advertising Management

by Batra, Rajiv | Myers, John G | Aaker, David A.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 1996Availability: Items available for loan: SOM LibraryCall number: 659.1 BAT (1).

5.
Advertising Management

by Poonia, Virender S.

Publisher: New Delhi Gennext Publication 2010Availability: Items available for loan: SOM LibraryCall number: 659.1 POO (1).

6.
Advertising Management: Media Approach for Market Research

by Mehra, Anurag.

Publisher: New Delhi Global India Publications Pvt Ltd 2009Availability: Items available for loan: SOM LibraryCall number: 659.1 MEH (1).

7.
Advertising Management with Integrated Brand Promotion

by Oguinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Publisher: New Delhi Cengage Learning 2009Availability: Items available for loan: SOM LibraryCall number: 659.1 OGU (1).

8.
Advertising Management with Integrated Brand Promotion

by Oguinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Publisher: 2009Availability: Items available for loan: SOM LibraryCall number: MCG00283 CD (1).

9.
Advertising: Principles and Practice

by Wells, William | Moriarty, Sandra | Burnett, John.

Edition: 7th edPublisher: New Delhi PHI Learning Private Limited 2008Availability: Items available for loan: SOM LibraryCall number: 659.1 WEL (1).

10.
Advertising Promotions and IMC Perspective

by Shah, Kruti | D'Souza, Alan.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2008Availability: Items available for loan: SOM LibraryCall number: 659.1 SHA (1).

11.
The Dentsu Way

by Sugiyama, Kotaro | Andree, Tim.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.8 SUG (1).

12.
How to Advertise: What Works, What Doesn't and Why

by Roman, Kenneth | Maas, Jane.

Edition: 3rd edPublisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 659.1 ROM (1).

13.
How to Plan Advertising

by Cooper, Alan.

Edition: 2nd edPublisher: Singapore Thomson Learning 2004Availability: Items available for loan: SOM LibraryCall number: 659.1 HOW (1).

14.
How to turn Advertising Expenses into Investments: 20 Signposts to Greater Efficiency

by Jones, John Philip.

Publisher: Singapore Pearson Education 2005Availability: Items available for loan: SOM LibraryCall number: 659.1 JON (1).

15.
Instant Advertising

by Sugars, Bradley J.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2007Availability: Items available for loan: SOM LibraryCall number: 659.1 SUG (1).

16.
Instant Promotions

by Sugars, Bradley J.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2007Availability: Items available for loan: SOM LibraryCall number: 659.113 SUG (1).

17.
Learnings of an Advertising Practitioner

by Krishnamurthy, A G.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2010Availability: Items available for loan: SOM LibraryCall number: 659.1 KRI (2).

18.
The Ownership Quotient

by Heskett, James L | Sasser, W Earl | Wheeler, Joe.

Publisher: Boston Harvard Business School Press 2008Availability: Items available for loan: SOM LibraryCall number: 659.1 HES (1).

19.
Taxmann's Advertising Planning and Decision Making

by Sharma, Kavita.

Publisher: New Delhi Taxmann Publications (P) Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 SHA (1).

20.
Truth, Lies and Advertising: The Art of Account Planning

by Steel, Jon.

Publisher: New Delhi Times Group Books 2009Availability: Items available for loan: SOM LibraryCall number: 659.1 STE (2).

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