Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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41.
Building Strong Brands

by Aaker, David A.

Publisher: New York Free Press 1996Availability: Items available for loan: SOM LibraryCall number: 658.827 AAK (2).

42.
Business Superbrands

Publisher: USA Superbrands Availability: Items available for loan: SOM LibraryCall number: 658.827 BUS (1).

43.
Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder

by Dearlove, Des.

Edition: 3rd edPublisher: New Delhi Wiley India 2007Availability: Items available for loan: SOM LibraryCall number: 658.827 DEA (1).

44.
Case Studies in Brand Management Vol.-1

by ICFAI.

Publisher: Hyderabad The ICFAI University Press 2004Availability: No items available : Checked out (1).

45.
Consumer Behaviour and Branding: Concepts, Readings and Cases

by Kumar, Ramesh S.

Publisher: New Delhi Pearson Education 2009Availability: Items available for loan: SOM LibraryCall number: 658.87 KUM (4). Damaged (3).

46.
The Consumer Mind: Brand Perception and the Implications for Marketers

by Martinez, Pepe.

Publisher: New Delhi Kogan Page India 2012Availability: Items available for loan: SOM LibraryCall number: 658.8343 MAR (1).

47.
Creating Powerful Brand

by Chernatony, Leslie de | Macdonald, Malcolm.

Publisher: New Delhi Elsevier India Private Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.827 CHE (2).

48.
Darwin's Brands: Adapting for Success

by Halve, Anand.

Publisher: New Delhi Sage Publications India Pvt Ltd 2012Availability: Items available for loan: SOM LibraryCall number: 658.827 HAL (1).

49.
Designing Brand Identity

by Wheeler, Alina.

Edition: 2nd edPublisher: New Jersey John Wiley and Sons, Inc., Hoboken 2006Availability: Items available for loan: SOM LibraryCall number: 658.827 WHE (1).

50.
Eating the Big Fish: How Challenger Brands Can Complete Against Brand Leaders

by Morgan, Adam.

Edition: 2nd ed Publisher: New Jersey John Wiley and Sons, Inc., Hoboken 2009Availability: Items available for loan: SOM LibraryCall number: 658.827 MOR (1).

51.
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web

by Solis, Brian.

Publisher: New Delhi Wiley India 2010Availability: Items available for loan: SOM LibraryCall number: 658.827 SOL (1).

52.
Experimental Marketing: A Practical Guide to Interactive Brand Experiences

by Smilansky, Shaz.

Publisher: New Delhi Kogan Page India 2009Availability: Items available for loan: SLS LibraryCall number: 658.827 SMI (1).

53.
The Expressive Organization: Linking Identity and the Corporate Brand

by Schultz, Majken | Hatch, Mary Jo | Larsen, Mogens Holten.

Publisher: New Delhi Oxford &IBH Publishinf House 2000Availability: Items available for loan: SOM LibraryCall number: 658.4 EXP (1).

54.
From Brand Vision to Brand Evaluation

by Chernatony, Leslie de.

Edition: 2nd edPublisher: Burlington Butterworth - Heinemann 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 CHE (1).

55.
Global Brand: Integrity Management

by Post, Richard S | Post, Penelope N.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 POS (1).

56.
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

by Van Gelder, Sicco.

Publisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 GEL (1).

57.
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

by Van Gelder, Sicco.

Publisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SLS LibraryCall number: 658.827 GEL (3).

58.
Global Brands that Changed the World

by Lester, David.

Publisher: Mumbai Jaico Publishing House 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 GLO (1).

59.
Global Brands that Changed the World

by Lester, David.

Publisher: Mumbai Jaico Publishing House 2011Availability: No items available : Withdrawn (1).

60.
Harvard Business Review on Brand Management

Publisher: Boston Harvard Business School Press 1999Availability: Items available for loan: SOM LibraryCall number: 658.827 HAR (1).

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