Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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81.
Product Policy and Brand Management: Text and Cases

by Chitale, A K | Gupta, Ravi.

Edition: 2nd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2013Availability: Items available for loan: SOM LibraryCall number: 658.827 CHI (1).

82.
Products Policy and Brand Management: Text and Cases

by Chitale, A K | Gupta, Ravi.

Publisher: New Delhi PHI Learning Private Limited 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 CHI (1).

83.
Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands

by Wreden, Nick.

Publisher: New Delhi Kogan Page India 2007Availability: Items available for loan: SOM LibraryCall number: 658.827 WRE (1).

84.
Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands

by Wreden, Nick.

Publisher: New Delhi Kogan Page India 2007Availability: Items available for loan: SLS LibraryCall number: 658.827 WRE (1).

85.
The Science and Art of Branding

by Franzen, Giep | Moriarty, Sandra.

Publisher: New Delhi Segment Books 2009Availability: Items available for loan: SOM LibraryCall number: 658.827 FRA (1).

86.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 2nd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (5). Checked out (1). Damaged (1).

87.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 3rd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2009Availability: No items available : Checked out (1).

88.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane | Parameswaran, M G | Jacob, Isaac.

Edition: 3rd edPublisher: New Delhi Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (7). Checked out (1). Damaged (1).

89.
Strategic Brand Management for B2B Markets

by Sarin, Sharad.

Publisher: New Delhi Response Books 2010Availability: Items available for loan: SOM LibraryCall number: 658.827 SAR (5). Damaged (6).

90.
Successful Promotions Build Successful Brands

by Choudhury, Pran K | Gupta, Ajay.

Publisher: University Press (India) Private Limited 2006Availability: Items available for loan: SOM LibraryCall number: 658.827 CHO (1).

91.
Tata: The Evolution of a Corporate Brand

by Witzel, Morgen.

Publisher: New Delhi Penguin Books India Pvt. Ltd. 2010Availability: Items available for loan: SOM LibraryCall number: 658.827 WIT (1).

92.
Understanding Brands

by Cheverton, Peter.

Publisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 CHE (1).

93.
What's in a Brand? Building Brand Equity through Advertisement

by Jones, John Philip.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1998Availability: Items available for loan: SOM LibraryCall number: 658.827 JON (1).

94.
Wiki Brands: Reiventing Your Company in a Customer Driven Marketplace

by Moffitt, Sean | Dover, Mike.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 MOF (1).

95.
The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management

by Som, Ashok | Blanckaert, Christopher.

Publisher: New Delhi: Wiley India Ltd, 2015Availability: Items available for loan: SOM LibraryCall number: 658.827 SOM (1).

96.
Brands with a Conscience

by Ind, Nicholas (editor) | Horling, Sandra [editor].

Publisher: New Delhi: Kogan Page, 2016Availability: Items available for loan: SOM LibraryCall number: 658.827 BRA (1).

97.
The Brand Builders: How to Audiences and Influence Viewers

by Bryant, Andy | Mawer, Charlie.

Publisher: New Delhi: Kogan Page, 2016Availability: Items available for loan: SOM LibraryCall number: 384.55068 BRY (1).

98.
The Brand Trust Report: India Study 2016

Publisher: Mumbai: TRA Research Pvt. ltd., 2016Availability: Items available for loan: SOM LibraryCall number: 658.827 BRA (1).

99.
The Science and Art of Branding

by Franzen, Giep | Moriarty, Sandra.

Publisher: New Delhi: Segment Books, 2009Availability: Items available for loan: SOM LibraryCall number: 658.827 FRA (1).

100.
# You: Build Your Personal Brand

by Sabnavis, Charu.

Publisher: New Delhi: Sage Publication, 2021Availability: Items available for loan: SOM LibraryCall number: 658.827 SAB (1).

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