Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Brand Breakout: How Emerging Market Brands will Go Global

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E M.

Publisher: New Delhi Macmillan India Ltd 2013Availability: Items available for loan: SOM LibraryCall number: 658.827 KUM (1).

2.
Private Label Strategy: Hoe to Meet the Store Brand Challenge

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E M.

Publisher: Boston Harvard Business School Press 2007Availability: Items available for loan: SOM LibraryCall number: 658.827 KUM (1).

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