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	1.	Consumer Behaviour and Branding: Concepts, Readings and Cases by Kumar, Ramesh S. Publisher: New Delhi Pearson Education 2009Availability: Items available for loan: SOM LibraryCall number: 658.87 KUM (4). Damaged (3). Place hold Add to cart (remove)
	2.	Managing Indian Brands: Marketing Concepts and Strategies by Kumar, Ramesh S. Publisher: New Delhi Vikas Publishing House Pvt. Ltd 2004Availability: Items available for loan: SOM LibraryCall number: 658.8270954 KUM (1). Place hold Add to cart (remove)

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