Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Added Value: The Alchemy of Brand-Led Growth

by Sherrington, Mark.

Publisher: New York Palgrave Macmillan 2003Availability: Items available for loan: SOM LibraryCall number: 658.827 SHE (2).

2.
Asia's Star Brands

by Temporal, Paul.

Publisher: New York John Wiley and Sons, Inc 2006Availability: Items available for loan: SOM LibraryCall number: 658.827 TEM (1).

3.
Authentic Personal Branding

by Rampersad, Hubert K.

Publisher: New Delhi Sara Books Pvt.Ltd. 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 RAM (1).

4.
The Best of Branding: Best Practices in Corporate Branding

by Gregory, James R.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004Availability: Items available for loan: SOM LibraryCall number: 658.827 GRE (1).

5.
Best Practice Case in Branding: Lessons From the World's Strongest Brands

by Keller, Kevin Lane.

Edition: 3rd edPublisher: New Delhi Pearson Education 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (1).

6.
The Better Mouse Trap: Brand Invention in a Media Democracy

by Pont, Simon.

Publisher: Boston Harvard Business Review Book 2013Availability: Items available for loan: SOM LibraryCall number: 658.827 PON (1).

7.
Brand Against the Machine

by Morgan, John.

Publisher: New Delhi Wiley India Pvt. Ltd 2012Availability: Items available for loan: SOM LibraryCall number: 658.827 MOR (1).

8.
Brand Breakout: How Emerging Market Brands will Go Global

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E M.

Publisher: New Delhi Macmillan India Ltd 2013Availability: Items available for loan: SOM LibraryCall number: 658.827 KUM (1).

9.
Brand Child: Remarkable Insights into the Minds of Today's Global Kids and their Relationships with Brands

by Lindstrom, Martin | Seybold, Patricia B.

Publisher: New Delhi Kogan Page India 2005Availability: Items available for loan: SOM LibraryCall number: 658.827 LIN (1).

10.
Brand Harmony

by Yastrow, Steve.

Publisher: New Delhi Biztantra 2006Availability: Items available for loan: SOM LibraryCall number: 658.827 YAS (1).

11.
Brand Immortality: How Brands can Live Long and Prosper

by Pringle, Hamish | Field, Peter.

Publisher: New Delhi Kogan Page India 2009Availability: Items available for loan: SOM LibraryCall number: 658.827 PRI (4).

12.
Brand Leadership

by Aaker, David A | Joachimsthaler, Erich.

Publisher: New York Pocket Books 2000Availability: Items available for loan: SOM LibraryCall number: 658.827 AAK (1).

13.
Brand Management

by Moorthy, Y L R.

Publisher: New Delhi Vikas Publishing House Pvt. Ltd 2006Availability: Items available for loan: SOM LibraryCall number: 658.827 MOO (1).

14.
Brand Management

by Sagar, Mahim | Singh, Deepali | Gupta, Achintya | Agrawal, D P.

Publisher: New Delhi Ane Books India 2009Availability: Items available for loan: SOM LibraryCall number: 658.827 SAG (1).

15.
Brand Management: Principles and Practices

by Dutta, Kirti.

Publisher: New Delhi Oxford University Press 2012Availability: No items available : Checked out (1).

16.
Brand Management: Principles and Practices

by Dutta, Kirti.

Publisher: New Delhi Oxford University Press 2012Availability: Items available for loan: SOM LibraryCall number: MCG00493 CD (1).

17.
Brand Management: The Indian Context

by Moorthi, Y L R.

Publisher: New Delhi Vikas Publishing House Pvt. Ltd 2008Availability: Items available for loan: SOM LibraryCall number: 658.827 MOO (2).

18.
The Brand Marketing Book

by Marconi, Joe.

Publisher: USA NTC Business Books 2001Availability: Items available for loan: SOM LibraryCall number: 658.827 MAR (1).

19.
Brand New World: How India, China, Russia & Brazil are Reshaping Business

by Lenderman, Max.

Publisher: Mumbai Jaico Publishing House 2010Availability: Items available for loan: SOM LibraryCall number: 658.827 LEN (1).

20.
Brand Royalty: How the World's Top 100 Brands Thrive and Survive

by Haig, Matt.

Publisher: New Delhi Kogan Page India 2005Availability: Items available for loan: SOM LibraryCall number: 658.827 HAI (2).

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