Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
The Better Mouse Trap: Brand Invention in a Media Democracy

by Pont, Simon.

Publisher: Boston Harvard Business Review Book 2013Availability: Items available for loan: SOM LibraryCall number: 658.827 PON (1).

2.
Brand Breakout: How Emerging Market Brands will Go Global

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E M.

Publisher: New Delhi Macmillan India Ltd 2013Availability: Items available for loan: SOM LibraryCall number: 658.827 KUM (1).

3.
Brand Management: Principles and Practices

by Dutta, Kirti.

Publisher: New Delhi Oxford University Press 2012Availability: No items available : Checked out (1).

4.
Case Studies in Brand Management Vol.-1

by ICFAI.

Publisher: Hyderabad The ICFAI University Press 2004Availability: No items available : Checked out (1).

5.
Creating Powerful Brand

by Chernatony, Leslie de | Macdonald, Malcolm.

Publisher: New Delhi Elsevier India Private Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.827 CHE (2).

6.
Product Policy and Brand Management: Text and Cases

by Chitale, A K | Gupta, Ravi.

Edition: 2nd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2013Availability: Items available for loan: SOM LibraryCall number: 658.827 CHI (1).

7.
The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management

by Som, Ashok | Blanckaert, Christopher.

Publisher: New Delhi: Wiley India Ltd, 2015Availability: Items available for loan: SOM LibraryCall number: 658.827 SOM (1).

8.
Brands with a Conscience

by Ind, Nicholas (editor) | Horling, Sandra [editor].

Publisher: New Delhi: Kogan Page, 2016Availability: Items available for loan: SOM LibraryCall number: 658.827 BRA (1).

9.
The Brand Builders: How to Audiences and Influence Viewers

by Bryant, Andy | Mawer, Charlie.

Publisher: New Delhi: Kogan Page, 2016Availability: Items available for loan: SOM LibraryCall number: 384.55068 BRY (1).

10.
The Science and Art of Branding

by Franzen, Giep | Moriarty, Sandra.

Publisher: New Delhi: Segment Books, 2009Availability: Items available for loan: SOM LibraryCall number: 658.827 FRA (1).

11.
# You: Build Your Personal Brand

by Sabnavis, Charu.

Publisher: New Delhi: Sage Publication, 2021Availability: Items available for loan: SOM LibraryCall number: 658.827 SAB (1).

12.
Social Media Success For Every Brand

by Diaz-Ortiz, Claire.

Publisher: New Delhi: HarperCollins, 2019Availability: Items available for loan: SOM LibraryCall number: 658.827 DIA (1).

13.
The New Brand You: How to WOW in the New World of Work

by Kaputa, Catherine.

Publisher: London: Nicholas and Brealey, 2022Availability: Items available for loan: SOM LibraryCall number: 658.827 KAP (1).

14.
Booming Brands: Vol.-2 Inspiring Journeys of 11 Made in India Brands

by Pammani, Harsh.

Publisher: New Delhi: Westland, 2023Availability: Items available for loan: SOM LibraryCall number: 658.827 PAM (1).

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