Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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101.
Marketing Strategy

by Mullins, Walker | Larreche, Boyd.

Edition: 5th edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.802 MUL (1).

102.
Marketing: Strategy, Implementation and Control

by Rajagopal.

Publisher: New Delhi Rawat Publication 2004Availability: Items available for loan: SOM LibraryCall number: 658.802 RAJ (1).

103.
Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Lodish, Leonard M | Morgan, Howard L | Archambeau, Shellye.

Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 LOD (1).

104.
Mastering the Rules of Competitive Strategy: A Resource Guide for Managers

by Paley, Norton.

Publisher: New York Auerbach Publications 2008Availability: Items available for loan: SOM LibraryCall number: 658.8 PAL (1).

105.
The Mirage of Global Markets: How Globalizing Companies can Succeed as Markets Localize

by Arnold, David.

Publisher: Singapore Pearson Education 2004Availability: Items available for loan: SOM LibraryCall number: 658.848 ARN (1).

106.
New Age of Marketing: Emerging Realities

by Dhar, Upinder.

Publisher: New Delhi Excel Books 2008Availability: Items available for loan: SOM LibraryCall number: 658.8 NEW (1).

107.
New Marketing Strategies: Evolving Flexible Process to Fit Market Circumstance

by Chaston, Ian.

Publisher: New Delhi Response Books 2000Availability: Items available for loan: SOM LibraryCall number: 658.802 CHA (1).

108.
Permission Marketing: Turning Strangers into Friends, and Friends into Customers

by Godin, Seth.

Publisher: Sydney Simon and Schuster 1999Availability: Items available for loan: SOM LibraryCall number: 658.8 GOD (1).

109.
Pharmaceutical Marketing in India

by Chaganti, Subba Rao.

Publisher: New Delhi Excel Books 2005Availability: Items available for loan: SOM LibraryCall number: 615 CHA (1).

110.
Positioning: The Battle for Your Mind

by Ries, A L | Trout, Jack.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003Availability: Items available for loan: SOM LibraryCall number: 659.1 RIE (1).

111.
Preparing the Marketing Plan

by Parmerlee, David.

Publisher: USA NTC Business Books 2000Availability: Items available for loan: SOM LibraryCall number: 658.8 PAR (1).

112.
Principle of Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 12th edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (2).

113.
Principle of Marketing

by Kotler, Philip | Agnihotri, Prafulla Y | Armstrong, Gary | Haque, Ehsan Ul.

Edition: 13th edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2013Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (3).

114.
Principles of Marketing

by Kotler, Philip | Armstrong, Gary.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (1).

115.
Principles of Marketing

by Kurtz, David L | Boone, Louis E.

Edition: 12th edPublisher: Thomson: South-Western 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 KUR (1).

116.
Principles of Marketing

by Kurtz, David L | Boone, Louis E.

Edition: 12th edPublisher: Thomson: South-Western 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 KUR (1).

117.
Principles of Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 11th edPublisher: New Delhi Pearson Education 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (2).

118.
Principles of Marketing

by Kotler, Philip | Agnihotri, Prafulla Y | Armstrong, Gary | Haque, Ehsan Ul.

Edition: 11th edPublisher: New Delhi Pearson Education 2010Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (2).

119.
Retail Management

by Bajaj, Chetan | Tuli, Rajnish | Srivastava, Nidhi V.

Publisher: New Delhi Oxford University Press 2005Availability: Items available for loan: SOM LibraryCall number: 658.87 BAJ (1).

120.
Retailing Management

by Levy, Michael | Weitz, Barton A.

Edition: 5th edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004Availability: Items available for loan: SOM LibraryCall number: 658.87 LEV (2).

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