Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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21.
Cases in Marketing Management

by Clow, Kenneth E | Baack, Donald.

Publisher: New Delhi Sage Publications Ltd 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 CAS (1).

22.
Consumer Behaviour: Concept, Applications and Cases

by Raju, M S | Xardel, Dominique.

Publisher: New Delhi Vikas Publishing House Pvt. Ltd 2005Availability: Items available for loan: SOM LibraryCall number: 658.8342 RAJ (1).

23.
Contemporary Indian Cases in Marketing

by Pandey, Mukesh.

Publisher: New Delhi Biztantra 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 PAN (1).

24.
Contemporary Strategic Marketing

by Brennan, Ross | Baines, Paul | Garneau, Paul.

Publisher: New York Palgrave Macmillan 2003Availability: Items available for loan: SOM LibraryCall number: 658.802 BRE (1).

25.
Contemporary Strategic Marketing

by Bhatt, Rakesh.

Publisher: New Delhi Pacific Publication 2012Availability: Items available for loan: SOM LibraryCall number: 658.802 BHA (1).

26.
Creative Marketing for SMEs

by Fillis, Ian.

Publisher: Hyderabad The ICFAI University Press 2005Availability: Items available for loan: SOM LibraryCall number: 658.022 FIL (1).

27.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Moore A, Geoffrey.

Publisher: New York Collins Business Essentials 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 MOO (1).

28.
Customer. Community: Unleashing the Power of Your Customer Base

by Banks, Drew | Daus, Kim.

Publisher: San Francisco Jossey-Bass 2002Availability: Items available for loan: SOM LibraryCall number: 658.812 BAN (1).

29.
Customer Management Excellence: Successful Strategies from Service Leaders

by Faulkner, Mike.

Publisher: Chichester John Wiley and Sons Ltd, 2003Availability: Items available for loan: SOM LibraryCall number: 658.802 FAU (1).

30.
Customer Relationship Management Essentials

by Gosney, John W | Boehm, Thomas P.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.812 GOS (1).

31.
Cybermarketing : How Use the Internet to Market your Goods and Services

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar.

Edition: 2nd edPublisher: Boston Butterwoth Heinmann 2004Availability: Items available for loan: SOM LibraryCall number: 658.84 BIC (1).

32.
Digital Capital: Harnessing the Power of Business Webs

by Tapscott, Don | Ticoll, David | Lowy, Alex.

Publisher: Boston Harvard Business School Press 2000Availability: Items available for loan: SOM LibraryCall number: 658.84 TAP (1).

33.
Digital Marketing: Answers to your Top 100 Digital Marketing Questions

by Hanlon, Annmarie | Akins, Joanna.

Publisher: New Delhi PHI Learning Private Limited 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 HAN (1).

34.
Digital Marketing: Global Strategies from the World's Leading Experts

by Wind, Jerry | Mahajan, Vijay.

Publisher: New York John Wiley and Sons, Inc 2001Availability: Items available for loan: SOM LibraryCall number: 658.8 WIN (2).

35.
E- Marketing

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2004Availability: Items available for loan: SOM LibraryCall number: 658.84 STR (1).

36.
Everything you need to know about Marketing

by Forsyth, Patrick.

Edition: 2nd edPublisher: New Delhi Kogan Page India 2005Availability: Items available for loan: SOM LibraryCall number: 658.8 FOR (1).

37.
Global Marketing Management: Changes, Challenges and New Strategies

by Lee, Kiefer | Carter, Steve.

Publisher: New Delhi Oxford University Press 2004Availability: Items available for loan: SOM LibraryCall number: 658.848 LEE (1).

38.
Global Marketing Strategies

by Jeannet, Jean-Pierre | Hennessey, H David.

Edition: Publisher: New Delhi Biztantra 2005Availability: Items available for loan: SOM LibraryCall number: 658.802 JEA (1).

39.
Green Marketing Management

by Dahlstrom, Robert.

Publisher: Australia South- Western Cengage Learning 2011Availability: Items available for loan: SOM LibraryCall number: 658.8 DAH (1).

40.
Harvard Business Review on Marketing

Publisher: Boston Harvard Business School Press 2001Availability: Items available for loan: SOM LibraryCall number: 658.8 HAR (2).

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