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Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
B2B marketing : a South - Asian perspective Michael D. Hutt; Dheeraj Sharma; Thomas W. Speh

by Hutt, Michael D.; Sharma, Dheeraj; Speh, Thomas W [author ].

Edition: 11th ed.Publisher: New Delhi Cengage Learning Private Ltd. 2014Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.804 HUT (3), SLS LibraryCall number: 658.804 HUT (1).

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2.
Business research methods William G. Zikmund

by Zikmund, William G [author ].

Edition: 7th ed.Publisher: New Delhi Cengage Learning India Private Limited 2003Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.072 ZIK (3), SLS LibraryCall number: 658.072 ZIK (3). Checked out (2).

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3.
How to say it: Business to Business Selling

by James, Geoffrey.

Publisher: New York Prentice Hall Press 2011Availability: Items available for loan: SOM LibraryCall number: 658.804 JAM (1).

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4.
MKTG : a South Asian perspective Charles W. Lamb; Joseph F. Hair; Dheeraj Sharma; Carl McDaniel

by Lamb, Charles W.; Hair, Joseph F.; Sharma, Dheeraj; McDaniel, Carl [author ].

Publisher: New Delhi Cengage Learning India Pvt. Ltd. 2012Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 LAM (9). Checked out (1).

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5.
The Power of Four Square: 7 Innovative Ways to Get Your Customers to Check in Wherever They Are

by Gallo, Carmine.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.872 GAL (1).

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6.
Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering Richard Gibbs & Andrew Humphries

by Gibbs, Richard; Humphries, Andrew [author].

Publisher: New Delhi Kogan Page India 2009Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.046 GIB (2), SLS LibraryCall number: 658.046 GIB (1).

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7.
Management for UGC-NET/SLET and other competitive examinations Atlantic Research Division

by Atlantic Research Division.

Edition: 2nd ed.Original language: originally in Publisher: New Delhi Atlantic Publishers & Distributors Pvt. Ltd. 2013Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658 (1).

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8.
Start-up marketing strategies : 11 real-life cases of Indian start-ups Ed. by M. Anil Ramesh; Priya Grover; Sabyasachi Dasgupta

by Ramesh, M. Anil; Grover, Priya; Dasgupta, Sabyasachi [editor ].

Publisher: Mumbai Jaico Publishing House 2022Online access: Click here to access online Availability: No items available : Checked out (1).

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9.
B2B marketing : text and cases Krishna K Havaldar; Shailendra Dasari

by Havaldar, Krishna K; Dasari, Shailendra [author ].

Edition: 5th ed. Publisher: Chennai McGraw Hill Education India Private Limited 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 HAV (39). Checked out (1).

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10.
Advertising & promotion Chris Hackley and Rungpaka Amy Hackley

by Hackley, Chris; Hackley, Rungpaka Amy [author].

Edition: 5th ed. Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659.1 HAC (1).

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11.
The art of corporate storytelling : only connect Robert Mighall

by Mighall, Robert [author ].

Publisher: New Delhi Viva Books Private Limited 2017Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 MIG (1).

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12.
Marketing for entrepreneurs : concepts and applications for new ventures Frederick G. Crane, Northeastern University

by Crane, Frederick G [author].

Edition: 3rd ed. Publisher: New Delhi SAGE Publications India Pvt. Ltd. 2022Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 CRA (1).

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13.
Strategic brand management Alexander Chernev

by Chernev, Alexander [author ].

Edition: 3rd ed. Publisher: USA Cerebellum Press 2020Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 CHE (1).

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