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Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
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Case Studies in Service Marketing Vol. 1

Publisher: Hydrabad ICFAI Centre for Management Research 2006Availability: Items available for loan: SOM LibraryCall number: 658.805 CAS (1).

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2.
GRAB that Wallet: A Book on Financial Services Marketing

by Sharma, Sushil.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2013Availability: Items available for loan: SOM LibraryCall number: 332.1 SHA (1).

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3.
Marketing of Services: Quality Dimensions

by Gupta, Garima.

Publisher: New Delhi New Century Publications 2011Availability: Items available for loan: SOM LibraryCall number: 658.805 GUP (1).

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4.
Marketing of Services: Text and Cases

by Gupta, S L.

Publisher: New Delhi International Book House Pvt.Ltd 2011Availability: Items available for loan: SOM LibraryCall number: 658.804 GUP (1).

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5.
Service Marketing

by Apte, Govind.

Publisher: New Delhi Oxford University Press 2004Availability: Items available for loan: SOM LibraryCall number: 658.805 APT (1).

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6.
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Service Marketing

by Venugopal, Vasanti.

Publisher: Mumbai Himalaya Publishing House 2006Availability: Items available for loan: SOM LibraryCall number: 658.805 VEN (1).

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7.
Service Marketing: Concepts, Strategies, & Cases

by Hoffman, K Douglas | Bateson, John E G.

Edition: 3rd edPublisher: Thomson: South-Western 2007Availability: Items available for loan: SOM LibraryCall number: 658.805 HOF (1).

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8.
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Service Marketing: The Indian Perspective

by Shanker, Ravi.

Publisher: New Delhi Excel Books 2005Availability: Items available for loan: SOM LibraryCall number: 658.805 SHA (1).

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9.
Services Marketing

by Apte, Govind.

Publisher: New Delhi Oxford University Press 2011Availability: Items available for loan: SOM LibraryCall number: 658.805 APT (1).

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10.
Services Marketing Management

by Mudie, Petter | Pirrie, Angela.

Edition: 3rd edPublisher: New York Elsevier 2006Availability: Items available for loan: SOM LibraryCall number: 658.805 MUD (1).

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11.
Services: Marketing, Operations and Management

by Jauhari, Vinnie | Dutta, Kirti.

Publisher: New Delhi Oxford University Press 2009Availability: Items available for loan: SOM LibraryCall number: 658.805 JAU (2).

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12.
Services Marketing: People, Technology and Strategy

by Writz, Jochen.

Edition: 8th edPublisher: USA: World Scientific, 2016Availability: No items available : Checked out (1).

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13.
Essentials of Services Marketing

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta | Das, Gopal.

Edition: 3rd edPublisher: New Delhi: Pearson Education, 2018Availability: Items available for loan: SOM LibraryCall number: 658.805 WIR (1).

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