Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional

by Stevens, Howard | Kinni, Theodore.

Publisher: Massachusetts Platinum Press 2009Availability: Items available for loan: SLS LibraryCall number: 658.8 STE (2).

2.
The admirable company Michael Brown and Paul Turner

by Brown, Michael; Turner, Paul [author ].

Publisher: London Profile Books Ltd. 2009Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 650.1 BRO (1).

3.
Advertising Management

by Jethwaney, Jaishri | Jain, Shruti.

Edition: 2nd edPublisher: New Delhi Oxford University Press 2015Availability: Items available for loan: SLS LibraryCall number: 659.1 JET (4).

4.
Aesthetics in Marketing

by Baisya, Rajat K | Das, G Ganesh.

Publisher: New Delhi Response Books 2008Availability: Items available for loan: SLS LibraryCall number: 658.8001 BAI (1).

5.
B2B marketing : a South - Asian perspective Michael D. Hutt; Dheeraj Sharma; Thomas W. Speh

by Hutt, Michael D.; Sharma, Dheeraj; Speh, Thomas W [author ].

Edition: 11th ed.Publisher: New Delhi Cengage Learning Private Ltd. 2014Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.804 HUT (3), SLS LibraryCall number: 658.804 HUT (1).

6.
Blue Ocean Strategy

by Kim , W Chan | Mauborgne, Renee.

Publisher: Boston Harvard Business School Press 2005Availability: No items available : Withdrawn (1).

7.
Branding in a Competitive Marketplace

by Baisya, Rajat K.

Publisher: New Delhi Sage Publications Ltd 2013Availability: No items available : Checked out (1).

8.
Breaking Up America: Advertisers and the New Media World

by Turow, Joseph.

Publisher: London University of California Press 1997Availability: Items available for loan: SLS LibraryCall number: 659.1042 TUR (1).

9.
Business research methods William G. Zikmund

by Zikmund, William G [author ].

Edition: 7th ed.Publisher: New Delhi Cengage Learning India Private Limited 2003Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.072 ZIK (3), SLS LibraryCall number: 658.072 ZIK (3). Checked out (1). In transit (1).

10.
Business-to-Business Marketing

by Brennan, Ross | Canning, Louise | McDowel, Raymond.

Publisher: New Delhi Sage Publications Ltd 2007Availability: Items available for loan: SLS LibraryCall number: 658.804 BRE (1).

11.
Creating Passion Brands: : Getting to the Heart of Branding

by Edwards, Helen | Day, Derek.

Publisher: London kogan Page 2005Availability: Items available for loan: SLS LibraryCall number: 658.8343 EDW (1).

12.
Customer Value Investment: Formula for Sustained Business Success

by Mahajan, Gautam.

Publisher: New Delhi Response Books 2007Availability: Items available for loan: SLS LibraryCall number: 658.812 MAH (1).

13.
E-Mail Selling Techniques: That Really Work!

by Schiffman, Stephan.

Publisher: Massachusetts Adams Media 2009Availability: Items available for loan: SLS LibraryCall number: 658.872 SCH (1).

14.
Emarketing Excellence: Planning and Optimizing Your Digital Marketing

by Chaffey, Dave | Smith, P R.

Edition: 4th edPublisher: New York Routledge 2013Availability: Items available for loan: SLS LibraryCall number: 658.872 CHA (1).

15.
The Encyclopaedic Dictionary of Marketing

by Khan, Kaleem Mohammed | Khan, Mohammed Naved.

Publisher: New Delhi Response Books 2006Availability: Items available for loan: SLS LibraryCall number: 658.8003 KHA (1).

16.
Essentials of marketing Paul Baines; Chris Fill; Kelly Page

by Baines, Paul; Fill, Chris; Page, Kelly [author ].

Publisher: New Delhi Oxford University Press 2013Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 BAI (15). Checked out (22). Withdrawn (1). In transit (2).

17.
The Handbook of Field Marketing : A Complete Guide To Udnerstanding and Outsourcing Face-to-Face Direct Marketing

by Williams, Alison | Mullin, Roddy.

Publisher: London kogan Page 2008Availability: Items available for loan: SLS LibraryCall number: 658.872 WIL (1).

18.
India's exports and export policies in the 1960's Deepak Nayyar

by Nayyar, Deepak [author].

Publisher: New York Cambridge University Press 2008Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 382.60954 NAY (1).

19.
Integrated advertising, promotion and marketing communications Kenneth E. Clow; Donald E. Baack

by Clow, Kenneth E.; Baack, Donald E [author].

Edition: 6th ed. Publisher: Noida, Uttar Pradesh Pearson India Education Services Pvt. Ltd. 2015Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659.1 CLO (26). Checked out (1).

20.
International Marketing Management: Text and Cases

by Mathur, U C.

Publisher: New Delhi Sage Publications India Pvt Ltd 2008Availability: Items available for loan: SLS LibraryCall number: 658.84 MAT (1).

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