Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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21.
The Marketing Gurus

by Murray, Chris.

Publisher: New York Penguin Books 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 THE (2).

22.
Marketing Research: An Applied Orientation

by Malhotra, Naresh K.

Edition: 3rd edPublisher: Singapore Pearson Education 2003Availability: Items available for loan: SOM LibraryCall number: 658.83 MAL (4).

23.
Marketing Research: An Applied Orientation

by Malhotra, Naresh K.

Edition: 6th edPublisher: Singapore Pearson Education 2015Availability: Items available for loan: SOM LibraryCall number: 658.83 MAL (1).

24.
Marketing Warfare: 20th Anniversary Edition

by Ries, Al | Trout, Jack.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 RIE (1).

25.
Mobile Marketing: An Hour A Day

by Pasqua, Rachel | Elkin, Noah.

Publisher: New Delhi Wiley India 2013Availability: Items available for loan: SOM LibraryCall number: 658.872 PAS (1).

26.
The Nature of Marketing: Marketing to the Swarm as well as the Herd

by Brymer, Chuck.

Publisher: New Delhi Macmillan India Ltd 2009Availability: Items available for loan: SOM LibraryCall number: 658.8 BRY (1).

27.
On Strategic Marketing

Publisher: Boston Harvard Business Press 2013Availability: Items available for loan: SOM LibraryCall number: 658.802 HBR (1).

28.
Pinterest Marketing; An Hour A Day

by Cario, Jennifer Evans.

Publisher: New Delhi Wiley India 2013Availability: Items available for loan: SOM LibraryCall number: 658.872 CAR (1).

29.
Precision Marketing: Maximizing Revenue through Relevance

by Zoratti, Sandra | Gallagher, Lee.

Publisher: New Delhi Kogan Page India 2012Availability: Items available for loan: SOM LibraryCall number: 658.802 ZOR (1).

30.
Principle of Marketing

by Kotler, Philip | Agnihotri, Prafulla Y | Armstrong, Gary | Haque, Ehsan Ul.

Edition: 13th edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2013Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (3).

31.
Principles of Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 11th edPublisher: New Delhi Pearson Education 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (1). Checked out (1).

32.
Services marketing : integrating customer focus across the firm Valarie A Zeithaml; Mary Jo Bitner; Dwayne D. Gremler; Ajay Pandit

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay [author ].

Edition: 6th ed.Publisher: New Delhi McGraw Hill Education India Private Limited 2013Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.805 ZEI (3), SLS LibraryCall number: 658.805 ZEI (1). Checked out (1).

33.
Services Marketing

by Apte, Govind.

Publisher: New Delhi Oxford University Press 2011Availability: Items available for loan: SOM LibraryCall number: 658.805 APT (1).

34.
Strategic Digital Marketing

by Greenberg, Eric | Kates, Alexander.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2014Availability: Items available for loan: SOM LibraryCall number: 658.872 GRE (1).

35.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 3rd edPublisher: New York Routledge 2013Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (1).

36.
Strategic Marketing: Text and Cases

by Shajahan, S.

Publisher: New Delhi Viva Books Private Limited 2010Availability: Items available for loan: SOM LibraryCall number: 658.802 SHA (1).

37.
Rural Marketing: Text and Cases

by Mathur, U C.

Publisher: New Delhi: Excel Books, 2008Availability: Items available for loan: SOM LibraryCall number: 658.804 MAT (1).

38.
Magnetic: The Art of Attracting Business

by Calloway, Joe.

Publisher: New Delhi: Wiley India, 2015Availability: Items available for loan: SOM LibraryCall number: 658.8 CAL (1).

39.
The Big Data Driven Business

by Glass, Russell | Callahan, Sean.

Publisher: New Delhi: Wiley India Ltd, 2015Availability: Items available for loan: SOM LibraryCall number: 658.83 GLA (1).

40.
Alibaba : the house that Jack Ma built Duncan Clark

by Clark, Duncan [author ].

Publisher: New York HarperCollins Publishers 2016Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658 CLA (1), SLS LibraryCall number: 381.1420951 CLA (1).

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