Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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41.
Hug Your Haters

by Baer, Jay.

Publisher: New Delhi: Penguin Books, 2016Availability: Items available for loan: SOM LibraryCall number: 658.812 BAE (1).

42.
Design to Grow: How Coca-Cola Scale and Agility

by Butler, David | Tischler, Linda.

Publisher: New DelhI: Penguin Books, 2015Availability: Items available for loan: SOM LibraryCall number: 658.8 BUT (1).

43.
Green Marketing: Theory, Practice and Strategies

by Dahistrom, Robert.

Publisher: New Delhi: Cengage Learning, 2011Availability: Items available for loan: SOM LibraryCall number: 658.8 DAH (2).

44.
B2B Marketing: A South-Asian Perspective

by Hutt, Michael D.

Edition: 11 th edPublisher: New Delhi: Cengage Learning, 2014Availability: Items available for loan: SOM LibraryCall number: 658.804 HUT (2).

45.
The 4A's of Marketing: Creating Value for Customers, Companies and Society

by Sheth, Jagdish N | Sisodia, Rajendra.

Publisher: New York: Routledge, 2013Availability: Items available for loan: SOM LibraryCall number: 658.8 SHA (1).

46.
Brand Shastra :Use the Power of Marketing to

by Dhar, Mainak.

Publisher: New Delhi: Penguin Random House India, 2016Availability: Items available for loan: SOM LibraryCall number: 658.8 DHA (1).

47.
Marketing Research: An Applied Orientation

by Malhotra, Naresh K | Dash, Satybhusan.

Edition: 7th edPublisher: New Delhi: Pearson Education, 2016Availability: Items available for loan: SOM LibraryCall number: 658.83 MAL (1). Checked out (2).

48.
The Ultimate Marketing Plan

by Kennedy, Dan S.

Edition: 4th edPublisher: USA: Adam Media, 2011Availability: Items available for loan: SOM LibraryCall number: 658.802 KEN (1).

49.
Services Marketing: People, Technology and Strategy

by Writz, Jochen.

Edition: 8th edPublisher: USA: World Scientific, 2016Availability: No items available : Checked out (1).

50.
International Marketing

by Srinivasan, R.

Edition: 4th edPublisher: New Delhi: PHI, 2016Availability: Items available for loan: SOM LibraryCall number: 658.84 SRI (1).

51.
Rural Marketing, Media Planning and Consumer Protection

by Agrawal, Meenu.

Publisher: New Delhi: New Century Publication, 2016Availability: No items available : In transit (1).

52.
Marketing Management: Indian Context and Global Perspective

by Ramaswamy, V S | Namakumari, S.

Edition: 5th edPublisher: New Delhi: McGraw Hill, 2015Availability: Items available for loan: SOM LibraryCall number: 658.8 RAM (1). Checked out (1).

53.
Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

by Mahajan, Vijay.

Publisher: New Delhi: Sage Publication, 2016Availability: No items available : In transit (1).

54.
The Conversion CODE: Capture Internet Leads Create Quality Appointments Close More Sales

by Smith, Chris.

Publisher: New Delhi: Wiley India Ltd, 2016Availability: Items available for loan: SOM LibraryCall number: 658.84 SMI (1).

55.
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

by Nagle, Thomas T | Hogan, John E | Zale, Joseph.

Edition: 5th edPublisher: New York: Routledge, 2016Availability: Items available for loan: SOM LibraryCall number: 658.816 NAG (1).

56.
Innovation in Pricing: Contemporary Theories and Best Practices

by Hinterhuber, Andreas (editor) | Liozu, Stephan [editor].

Publisher: New York: Routledge, 2017Availability: Items available for loan: SOM LibraryCall number: 658.816 INN (1).

57.
Service Marketing

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne.

Publisher: New Delhi: McGrawHill Companies 2011Availability: Items available for loan: SOM LibraryCall number: 658.805 ZEI (1).

58.
The Power of Why: Breaking Out in a Competitive Marketplace

by By Weylman, C Richard.

Publisher: Delhi; Jaico Publishing House; 2013Availability: Items available for loan: SOT LibraryCall number: 658.8 WEY (1).

59.
The Year in Tech 2021

by HBR.

Publisher: New Delhi: HBR, 2021Availability: Items available for loan: SOM LibraryCall number: 658.84 HBR (1).

60.
Principle of Marketing

by Kotler, Philip | Armstrong, Philip | Agnihotri, Prafulla.

Edition: 17thPublisher: New Delhi: Pearson Education, 2021Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (1). Checked out (1).

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