Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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121.
Marketing Research: An Applied Orientation

by Malhotra, Naresh K.

Edition: 6th edPublisher: Singapore Pearson Education 2015Availability: Items available for loan: SOM LibraryCall number: 658.83 MAL (1).

122.
Marketing Research: Made Easy

by Doman, Don | Dennison, Dell | Doman, Margaret.

Edition: 2ndPublisher: New Delhi Viva Books Private Limited 2006Availability: Items available for loan: SOM LibraryCall number: 658.83 DOM (1).

123.
Marketing Research: Methodological Foundations

by Churchill, Gilbert A | Iacobucci, Dawn.

Edition: 8th edPublisher: Thomson: South-Western 2002Availability: Items available for loan: SOM LibraryCall number: 658.83 CHU (4).

124.
Marketing Research: Methodological Foundations

by Churchill, Gilbert A | Iacobucci, Dawn.

Edition: 9th edPublisher: Thomson: South-Western 2007Availability: Items available for loan: SOM LibraryCall number: 658.83 CHU (1).

125.
Marketing Research: Text and Cases

by Nargundkar, Rajendra.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.83 NAR (2).

126.
Marketing Research: Text and Cases

by Nargundkar, Rajendra.

Edition: 3rd edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2009Availability: Items available for loan: SOM LibraryCall number: 658.83 NAR (1).

127.
Marketing Sense: A Practitioner's Approach to Marketing

by Datta, Saroj.

Publisher: New Delhi Excel Books 2005Availability: Items available for loan: SOM LibraryCall number: 658.8 DAT (1).

128.
Marketing Strategy

by Mullins, Walker | Larreche, Boyd.

Edition: 5th edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.802 MUL (1).

129.
Marketing: Strategy, Implementation and Control

by Rajagopal.

Publisher: New Delhi Rawat Publication 2004Availability: Items available for loan: SOM LibraryCall number: 658.802 RAJ (1).

130.
Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Lodish, Leonard M | Morgan, Howard L | Archambeau, Shellye.

Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 LOD (1).

131.
The Marketing White book 2007-2008

by Pocha, Fehangir S.

Publisher: Mumbai Business World 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 MAR (1).

132.
Mastering the Rules of Competitive Strategy: A Resource Guide for Managers

by Paley, Norton.

Publisher: New York Auerbach Publications 2008Availability: Items available for loan: SOM LibraryCall number: 658.8 PAL (1).

133.
The Mirage of Global Markets: How Globalizing Companies can Succeed as Markets Localize

by Arnold, David.

Publisher: Singapore Pearson Education 2004Availability: Items available for loan: SOM LibraryCall number: 658.848 ARN (1).

134.
MKTG : a South Asian perspective Charles W. Lamb; Joseph F. Hair; Dheeraj Sharma; Carl McDaniel

by Lamb, Charles W.; Hair, Joseph F.; Sharma, Dheeraj; McDaniel, Carl [author ].

Publisher: New Delhi Cengage Learning India Pvt. Ltd. 2012Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 LAM (9). Checked out (1).

135.
New Age of Marketing: Emerging Realities

by Dhar, Upinder.

Publisher: New Delhi Excel Books 2008Availability: Items available for loan: SOM LibraryCall number: 658.8 NEW (1).

136.
New Marketing Strategies: Evolving Flexible Process to Fit Market Circumstance

by Chaston, Ian.

Publisher: New Delhi Response Books 2000Availability: Items available for loan: SOM LibraryCall number: 658.802 CHA (1).

137.
Permission Marketing: Turning Strangers into Friends, and Friends into Customers

by Godin, Seth.

Publisher: Sydney Simon and Schuster 1999Availability: Items available for loan: SOM LibraryCall number: 658.8 GOD (1).

138.
Pharmaceutical Marketing in India

by Chaganti, Subba Rao.

Publisher: New Delhi Excel Books 2005Availability: Items available for loan: SOM LibraryCall number: 615 CHA (1).

139.
Positioning: The Battle for Your Mind

by Ries, A L | Trout, Jack.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003Availability: Items available for loan: SOM LibraryCall number: 659.1 RIE (1).

140.
Preparing the Marketing Plan

by Parmerlee, David.

Publisher: USA NTC Business Books 2000Availability: Items available for loan: SOM LibraryCall number: 658.8 PAR (1).

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