Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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121.
Marketing Research: Text and Cases

by Nargundkar, Rajendra.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.83 NAR (2).

122.
Marketing Research: Text and Cases

by Nargundkar, Rajendra.

Edition: 3rd edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2009Availability: Items available for loan: SOM LibraryCall number: 658.83 NAR (1).

123.
Marketing Sense: A Practitioner's Approach to Marketing

by Datta, Saroj.

Publisher: New Delhi Excel Books 2005Availability: Items available for loan: SOM LibraryCall number: 658.8 DAT (1).

124.
Marketing Strategy

by Mullins, Walker | Larreche, Boyd.

Edition: 5th edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.802 MUL (1).

125.
Marketing: Strategy, Implementation and Control

by Rajagopal.

Publisher: New Delhi Rawat Publication 2004Availability: Items available for loan: SOM LibraryCall number: 658.802 RAJ (1).

126.
Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Lodish, Leonard M | Morgan, Howard L | Archambeau, Shellye.

Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 LOD (1).

127.
Mastering the Rules of Competitive Strategy: A Resource Guide for Managers

by Paley, Norton.

Publisher: New York Auerbach Publications 2008Availability: Items available for loan: SOM LibraryCall number: 658.8 PAL (1).

128.
The Mirage of Global Markets: How Globalizing Companies can Succeed as Markets Localize

by Arnold, David.

Publisher: Singapore Pearson Education 2004Availability: Items available for loan: SOM LibraryCall number: 658.848 ARN (1).

129.
MKTG : a South Asian perspective Charles W. Lamb; Joseph F. Hair; Dheeraj Sharma; Carl McDaniel

by Lamb, Charles W.; Hair, Joseph F.; Sharma, Dheeraj; McDaniel, Carl [author ].

Publisher: New Delhi Cengage Learning India Pvt. Ltd. 2012Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 LAM (9). Checked out (1).

130.
New Age of Marketing: Emerging Realities

by Dhar, Upinder.

Publisher: New Delhi Excel Books 2008Availability: Items available for loan: SOM LibraryCall number: 658.8 NEW (1).

131.
New Marketing Strategies: Evolving Flexible Process to Fit Market Circumstance

by Chaston, Ian.

Publisher: New Delhi Response Books 2000Availability: Items available for loan: SOM LibraryCall number: 658.802 CHA (1).

132.
Permission Marketing: Turning Strangers into Friends, and Friends into Customers

by Godin, Seth.

Publisher: Sydney Simon and Schuster 1999Availability: Items available for loan: SOM LibraryCall number: 658.8 GOD (1).

133.
Pharmaceutical Marketing in India

by Chaganti, Subba Rao.

Publisher: New Delhi Excel Books 2005Availability: Items available for loan: SOM LibraryCall number: 615 CHA (1).

134.
Positioning: The Battle for Your Mind

by Ries, A L | Trout, Jack.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003Availability: Items available for loan: SOM LibraryCall number: 659.1 RIE (1).

135.
Preparing the Marketing Plan

by Parmerlee, David.

Publisher: USA NTC Business Books 2000Availability: Items available for loan: SOM LibraryCall number: 658.8 PAR (1).

136.
The Prime Solution

by Thull, Jeff.

Publisher: USA Dearborn Trade Publishing 2005Availability: Items available for loan: SOM LibraryCall number: 658.81 THU (1).

137.
Principle of Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 12th edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (2).

138.
Principle of Marketing

by Kotler, Philip | Agnihotri, Prafulla Y | Armstrong, Gary | Haque, Ehsan Ul.

Edition: 13th edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2013Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (3).

139.
Principles of Marketing

by Kotler, Philip | Armstrong, Gary.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (1).

140.
Principles of Marketing

by Kurtz, David L | Boone, Louis E.

Edition: 12th edPublisher: Thomson: South-Western 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 KUR (1).

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