Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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161.
Services Marketing: Text & Cases

by Nargundkar, Rajendra.

Edition: 2nd ed.Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.805 NAR (1).

162.
Services Marketing: The Indian Context

by Srinivasan, R.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.805 SRI (1).

163.
The Seven Myths of Customer Management: How to be Customer- Driven without being Customer-Led

by Abram, John | Hawkes, Paul.

Publisher: Chichester John Wiley and Sons Ltd, 2003Availability: Items available for loan: SOM LibraryCall number: 658.812 ABR (1).

164.
The SME Whitebook 2010-11: Essential Handbook for Small and Medium Enterprises

Publisher: Mumbai Business World 2010Availability: Items available for loan: SOM LibraryCall number: 658.8 THE (1).

165.
The SME Whitebook 2012-13: Essential Handbook for Small and Medium Enterprises

Publisher: Mumbai Business World 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 THE (1).

166.
Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering Richard Gibbs & Andrew Humphries

by Gibbs, Richard; Humphries, Andrew [author].

Publisher: New Delhi Kogan Page India 2009Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.046 GIB (2), SLS LibraryCall number: 658.046 GIB (1).

167.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 2nd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (6). Damaged (1).

168.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 3rd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2009Availability: No items available : Checked out (1).

169.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane | Parameswaran, M G | Jacob, Isaac.

Edition: 3rd edPublisher: New Delhi Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (8). Damaged (1).

170.
Strategic Marketing Management

by Soundaian, S.

Publisher: Chennai MJP Publisher 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 SOU (1).

171.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 2nd edPublisher: New Delhi Viva Books Private Limited 2005Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (3).

172.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 3rd edPublisher: New Delhi Elsevier India Private Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (1).

173.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 3rd edPublisher: New York Routledge 2013Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (1).

174.
Ted Levitt on Marketing: A Harvard Business Review Book

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 LEV (1).

175.
Total Customer Value Management: Transforming Business Thinking

by Mahajan, Gautam.

Publisher: New Delhi Response Books 2011Availability: Items available for loan: SOM LibraryCall number: 658.812 MAH (1).

176.
Transforming Your Go-to-Market Strategy

by Rangan, Kasturi V | Bell, Marie.

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.84 RAN (1).

177.
The Ultimate Marketing Toolkit

by Peters, Paula.

Publisher: New Delhi Viva Books Private Limited 2009Availability: Items available for loan: SOM LibraryCall number: 658.82 PET (2).

178.
The Ultimate Question

by Reichheld, Fred.

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.812 REI (1).

179.
Rural marketing : focus on agricultural inputs Sukhpal Singh

by Singh, Sukhpal [author].

Original language: originally in Publisher: New Delhi Vikas Publishing House Pvt. Ltd. 2012Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 630 SIN (1).

180.
Management for UGC-NET/SLET and other competitive examinations Atlantic Research Division

by Atlantic Research Division.

Edition: 2nd ed.Original language: originally in Publisher: New Delhi Atlantic Publishers & Distributors Pvt. Ltd. 2013Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658 (1).

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