PDEU Libraries catalog › Results of search for 'ccl=su:"Marketing" and su-to:Management. and ccode:General'

	1.	Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional by Stevens, Howard \| Kinni, Theodore. Publisher: Massachusetts Platinum Press 2009Availability: Items available for loan: SLS LibraryCall number: 658.8 STE (2). Place hold Add to cart (remove)
	2.	The admirable company Michael Brown and Paul Turner by Brown, Michael; Turner, Paul [author ]. Publisher: London Profile Books Ltd. 2009Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 650.1 BRO (1). Place hold Add to cart (remove)
	3.	Advertising Management by Jethwaney, Jaishri \| Jain, Shruti. Edition: 2nd edPublisher: New Delhi Oxford University Press 2015Availability: Items available for loan: SLS LibraryCall number: 659.1 JET (4). Place hold Add to cart (remove)
	4.	Aesthetics in Marketing by Baisya, Rajat K \| Das, G Ganesh. Publisher: New Delhi Response Books 2008Availability: Items available for loan: SLS LibraryCall number: 658.8001 BAI (1). Place hold Add to cart (remove)
	5.	B2B marketing : a South - Asian perspective Michael D. Hutt; Dheeraj Sharma; Thomas W. Speh by Hutt, Michael D.; Sharma, Dheeraj; Speh, Thomas W [author ]. Edition: 11th ed.Publisher: New Delhi Cengage Learning Private Ltd. 2014Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.804 HUT (3), SLS LibraryCall number: 658.804 HUT (1). Place hold Add to cart (remove)
	6.	Business research methods William G. Zikmund by Zikmund, William G [author ]. Edition: 7th ed.Publisher: New Delhi Cengage Learning India Private Limited 2003Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.072 ZIK (3), SLS LibraryCall number: 658.072 ZIK (3). Checked out (1). In transit (1). Place hold Add to cart (remove)
	7.	Essentials of marketing Paul Baines; Chris Fill; Kelly Page by Baines, Paul; Fill, Chris; Page, Kelly [author ]. Publisher: New Delhi Oxford University Press 2013Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 BAI (22). Checked out (15). Withdrawn (1). In transit (2). Place hold Add to cart (remove)
	8.	Integrated advertising, promotion and marketing communications Kenneth E. Clow; Donald E. Baack by Clow, Kenneth E.; Baack, Donald E [author]. Edition: 6th ed. Publisher: Noida, Uttar Pradesh Pearson India Education Services Pvt. Ltd. 2015Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659.1 CLO (26). Checked out (1). Place hold Add to cart (remove)
	9.	International Marketing Management: Text and Cases by Mathur, U C. Publisher: New Delhi Sage Publications India Pvt Ltd 2008Availability: Items available for loan: SLS LibraryCall number: 658.84 MAT (1). Place hold Add to cart (remove)
	10.	Marketing management : a South Asian perspective Philip Kotler; Kevin Lane Keller; Abraham Koshy; Mithileshwar Jha by Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileshwar [author ]. Edition: 13th ed.Publisher: New Delhi Dorling Kindersley India Pvt. Ltd. 2009Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 KOT (12). Checked out (6). Withdrawn (3). Place hold Add to cart (remove)
	11.	Marketing Management and Strategy by Doyle, Peter \| Stern, Phillip. Edition: 4th edPublisher: New Jersey Prantice-Hall international Inc. 2006Availability: No items available : In transit (1). Place hold Add to cart (remove)
	12.	MKTG : a South Asian perspective Charles W. Lamb; Joseph F. Hair; Dheeraj Sharma; Carl McDaniel by Lamb, Charles W.; Hair, Joseph F.; Sharma, Dheeraj; McDaniel, Carl [author ]. Publisher: New Delhi Cengage Learning India Pvt. Ltd. 2012Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 LAM (9). Checked out (1). Place hold Add to cart (remove)
	13.	The psychology of price : how to use price to increase demand, profit and customer satisfaction Leigh Caldwell by Caldwell, Leigh [author ]. Publisher: Mumbai Jaico Publishing House 2015Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 158.1 CAL (1). Place hold Add to cart (remove)
	14.	Services marketing : integrating customer focus across the firm Valarie A Zeithaml; Mary Jo Bitner; Dwayne D. Gremler; Ajay Pandit by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay [author ]. Edition: 6th ed.Publisher: New Delhi McGraw Hill Education India Private Limited 2013Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.805 ZEI (3), SLS LibraryCall number: 658.805 ZEI (1). Checked out (1). Place hold Add to cart (remove)
	15.	Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering Richard Gibbs & Andrew Humphries by Gibbs, Richard; Humphries, Andrew [author]. Publisher: New Delhi Kogan Page India 2009Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.046 GIB (2), SLS LibraryCall number: 658.046 GIB (1). Place hold Add to cart (remove)
	16.	Rural marketing : focus on agricultural inputs Sukhpal Singh by Singh, Sukhpal [author]. Original language: originally in Publisher: New Delhi Vikas Publishing House Pvt. Ltd. 2012Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 630 SIN (1). Place hold Add to cart (remove)
	17.	Management for UGC-NET/SLET and other competitive examinations Atlantic Research Division by Atlantic Research Division. Edition: 2nd ed.Original language: originally in Publisher: New Delhi Atlantic Publishers & Distributors Pvt. Ltd. 2013Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658 (1). Place hold Add to cart (remove)
	18.	Branding TV : principles and practices Walter McDowell and Alan Batten by McDowell, Walter; Batten, Alan [author]. Publisher: Amsterdam Boston Focal Press 2005Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 384.551 MCD (1). Place hold Add to cart (remove)
	19.	Digital marketing : strategic planning & integration Annmarie Hanlon by Hanlon, Annmarie [author]. Publisher: New Delhi SAGE Publications India Pvt Ltd 2019Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.87202854678 HAN (1). Place hold Add to cart (remove)
	20.	How people buy online : the psychology behind consumer behaviour Seema Gupta by Gupta, Seema [author ]. Publisher: New Delhi Sage Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.872 GUP (1), SLS LibraryCall number: 658.872 GUP (1). Place hold Add to cart (remove)

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