Branding TV : principles and practices Walter McDowell and Alan Batten
Publisher: Amsterdam Boston Focal Press 2005Description: x, 158 pISBN: 9780240807539Subject(s): -- Communications Television broadcasting--Marketing -- Product management -- Television--Marketing -- United StatesDDC classification: 384.551 Online resources: Click here to access online| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
General Books
|
SLS Library | General (Miscellaneous) | 384.551 MCD (Browse shelf) | Available | L0013445 |
Total holds: 0
There are no comments on this title.