Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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121.
Mastering the Rules of Competitive Strategy: A Resource Guide for Managers

by Paley, Norton.

Publisher: New York Auerbach Publications 2008Availability: Items available for loan: SOM LibraryCall number: 658.8 PAL (1).

122.
The Mirage of Global Markets: How Globalizing Companies can Succeed as Markets Localize

by Arnold, David.

Publisher: Singapore Pearson Education 2004Availability: Items available for loan: SOM LibraryCall number: 658.848 ARN (1).

123.
New Age of Marketing: Emerging Realities

by Dhar, Upinder.

Publisher: New Delhi Excel Books 2008Availability: Items available for loan: SOM LibraryCall number: 658.8 NEW (1).

124.
New Marketing Strategies: Evolving Flexible Process to Fit Market Circumstance

by Chaston, Ian.

Publisher: New Delhi Response Books 2000Availability: Items available for loan: SOM LibraryCall number: 658.802 CHA (1).

125.
Permission Marketing: Turning Strangers into Friends, and Friends into Customers

by Godin, Seth.

Publisher: Sydney Simon and Schuster 1999Availability: Items available for loan: SOM LibraryCall number: 658.8 GOD (1).

126.
Pharmaceutical Marketing in India

by Chaganti, Subba Rao.

Publisher: New Delhi Excel Books 2005Availability: Items available for loan: SOM LibraryCall number: 615 CHA (1).

127.
Positioning: The Battle for Your Mind

by Ries, A L | Trout, Jack.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003Availability: Items available for loan: SOM LibraryCall number: 659.1 RIE (1).

128.
Preparing the Marketing Plan

by Parmerlee, David.

Publisher: USA NTC Business Books 2000Availability: Items available for loan: SOM LibraryCall number: 658.8 PAR (1).

129.
The Prime Solution

by Thull, Jeff.

Publisher: USA Dearborn Trade Publishing 2005Availability: Items available for loan: SOM LibraryCall number: 658.81 THU (1).

130.
Principle of Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 12th edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (2).

131.
Principle of Marketing

by Kotler, Philip | Agnihotri, Prafulla Y | Armstrong, Gary | Haque, Ehsan Ul.

Edition: 13th edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2013Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (3).

132.
Principles of Marketing

by Kotler, Philip | Armstrong, Gary.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (1).

133.
Principles of Marketing

by Kurtz, David L | Boone, Louis E.

Edition: 12th edPublisher: Thomson: South-Western 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 KUR (1).

134.
Principles of Marketing

by Kurtz, David L | Boone, Louis E.

Edition: 12th edPublisher: Thomson: South-Western 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 KUR (1).

135.
Principles of Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 11th edPublisher: New Delhi Pearson Education 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (1). Checked out (1).

136.
Principles of Marketing

by Kotler, Philip | Agnihotri, Prafulla Y | Armstrong, Gary | Haque, Ehsan Ul.

Edition: 11th edPublisher: New Delhi Pearson Education 2010Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (2).

137.
Retail Management

by Bajaj, Chetan | Tuli, Rajnish | Srivastava, Nidhi V.

Publisher: New Delhi Oxford University Press 2005Availability: Items available for loan: SOM LibraryCall number: 658.87 BAJ (1).

138.
Retailing Management

by Levy, Michael | Weitz, Barton A.

Edition: 5th edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004Availability: Items available for loan: SOM LibraryCall number: 658.87 LEV (2).

139.
Retailing Management

Publisher: 2004Availability: Items available for loan: SOM LibraryCall number: MCG00045 & 90 [CD] CD (2).

140.
Retailing Management

by Levy, Michael | Pandit, Ajay | Weitz, Barton A.

Edition: 6th edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2008Availability: Items available for loan: SOM LibraryCall number: 658.87 LEV (2).

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