Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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161.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane | Parameswaran, M G | Jacob, Isaac.

Edition: 3rd edPublisher: New Delhi Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (8). Damaged (1).

162.
Strategic Marketing Management

by Soundaian, S.

Publisher: Chennai MJP Publisher 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 SOU (1).

163.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 2nd edPublisher: New Delhi Viva Books Private Limited 2005Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (3).

164.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 3rd edPublisher: New Delhi Elsevier India Private Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (1).

165.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 3rd edPublisher: New York Routledge 2013Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (1).

166.
Ted Levitt on Marketing: A Harvard Business Review Book

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 LEV (1).

167.
Total Customer Value Management: Transforming Business Thinking

by Mahajan, Gautam.

Publisher: New Delhi Response Books 2011Availability: Items available for loan: SOM LibraryCall number: 658.812 MAH (1).

168.
Transforming Your Go-to-Market Strategy

by Rangan, Kasturi V | Bell, Marie.

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.84 RAN (1).

169.
The Ultimate Marketing Toolkit

by Peters, Paula.

Publisher: New Delhi Viva Books Private Limited 2009Availability: Items available for loan: SOM LibraryCall number: 658.82 PET (2).

170.
The Ultimate Question

by Reichheld, Fred.

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.812 REI (1).

171.
Marketing Management: Indian Context and Global Perspective

by Ramaswamy, V S | Namakumari, S.

Edition: 5th edPublisher: New Delhi: McGraw Hill, 2015Availability: Items available for loan: SOM LibraryCall number: 658.8 RAM (1). Checked out (1).

172.
How people buy online : the psychology behind consumer behaviour Seema Gupta

by Gupta, Seema [author ].

Publisher: New Delhi Sage Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.872 GUP (1), SLS LibraryCall number: 658.872 GUP (1).

173.
Made In Future: A Story of Marketing ,Media and Content for Our Times

by Kumar, Prashant.

Publisher: New Delhi: Business Books, 2022Availability: Items available for loan: SOM LibraryCall number: 658.8 KUM (1).

174.
Social Media Success For Every Brand

by Diaz-Ortiz, Claire.

Publisher: New Delhi: HarperCollins, 2019Availability: Items available for loan: SOM LibraryCall number: 658.827 DIA (1).

175.
The New Brand You: How to WOW in the New World of Work

by Kaputa, Catherine.

Publisher: London: Nicholas and Brealey, 2022Availability: Items available for loan: SOM LibraryCall number: 658.827 KAP (1).

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