Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Advertising Management

by Jethwaney, Jaishri | Jain, Shruti.

Edition: 2nd edPublisher: New Delhi Oxford University Press 2013Availability: Items available for loan: SOM LibraryCall number: 659.1 JET (1).

2.
B2B marketing : a South - Asian perspective Michael D. Hutt; Dheeraj Sharma; Thomas W. Speh

by Hutt, Michael D.; Sharma, Dheeraj; Speh, Thomas W [author ].

Edition: 11th ed.Publisher: New Delhi Cengage Learning Private Ltd. 2014Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.804 HUT (3), SLS LibraryCall number: 658.804 HUT (1).

3.
Business research methods William G. Zikmund

by Zikmund, William G [author ].

Edition: 7th ed.Publisher: New Delhi Cengage Learning India Private Limited 2003Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.072 ZIK (3), SLS LibraryCall number: 658.072 ZIK (3). Checked out (2).

4.
Case Studies in International Marketing

Publisher: Hydrabad ICFAI Centre for Management Research 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 CAS (1).

5.
Case Studies in Marketing: Indian Context

by Srinivasan, R.

Publisher: New Jersey Prantice-Hall international Inc. 2005Availability: Items available for loan: SOM LibraryCall number: 658.8 SRI (1).

6.
Case Studies in Marketing Research and Product Management

Publisher: Hydrabad ICFAI Centre for Management Research 2006Availability: Items available for loan: SOM LibraryCall number: 658.56 CAS (1).

7.
Case Studies in Marketing Vol. 2

Publisher: Hydrabad ICFAI Centre for Management Research 2006Availability: No items available : Damaged (1).

8.
Case Studies in Marketing Vol. 3

Publisher: Hydrabad ICFAI Centre for Management Research 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 CAS (1).

9.
Case Studies in Strategic Marketing Management

Publisher: Hydrabad ICFAI Centre for Management Research 2006Availability: Items available for loan: SOM LibraryCall number: 658.802 CAS (1).

10.
How to Write a Marketing Plan

by Westwood, John.

Edition: 3rd edPublisher: New Delhi Kogan Page India 2013Availability: Items available for loan: SOM LibraryCall number: 658.802 WES (1).

11.
International Marketing

by Cateora, Philip R | Graham, John L.

Edition: 12th edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.848 CAT (5).

12.
The Marketing Gurus

by Murray, Chris.

Publisher: New York Penguin Books 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 THE (2).

13.
Marketing Research: An Applied Orientation

by Malhotra, Naresh K.

Edition: 3rd edPublisher: Singapore Pearson Education 2003Availability: Items available for loan: SOM LibraryCall number: 658.83 MAL (4).

14.
Marketing Research: An Applied Orientation

by Malhotra, Naresh K.

Edition: 6th edPublisher: Singapore Pearson Education 2015Availability: Items available for loan: SOM LibraryCall number: 658.83 MAL (1).

15.
Principle of Marketing

by Kotler, Philip | Agnihotri, Prafulla Y | Armstrong, Gary | Haque, Ehsan Ul.

Edition: 13th edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2013Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (3).

16.
Principles of Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 11th edPublisher: New Delhi Pearson Education 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (1). Checked out (1).

17.
Services marketing : integrating customer focus across the firm Valarie A Zeithaml; Mary Jo Bitner; Dwayne D. Gremler; Ajay Pandit

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay [author ].

Edition: 6th ed.Publisher: New Delhi McGraw Hill Education India Private Limited 2013Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.805 ZEI (3), SLS LibraryCall number: 658.805 ZEI (1). Checked out (1).

18.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 3rd edPublisher: New York Routledge 2013Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (1).

19.
Marketing Management: Indian Context and Global Perspective

by Ramaswamy, V S | Namakumari, S.

Edition: 5th edPublisher: New Delhi: McGraw Hill, 2015Availability: Items available for loan: SOM LibraryCall number: 658.8 RAM (1). Checked out (1).

20.
The Power of Why: Breaking Out in a Competitive Marketplace

by By Weylman, C Richard.

Publisher: Delhi; Jaico Publishing House; 2013Availability: Items available for loan: SOT LibraryCall number: 658.8 WEY (1).

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