Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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141.
Selling Blue Elephants

by Moskowitz, Howard | Gofman, Alex.

Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: SOM LibraryCall number: 658.81 MOS (2).

142.
Senior Management the Dynamics of Effectiveness

by Singhal, Sushila.

Publisher: New Delhi Sage Publications India Pvt Ltd 1994Availability: Items available for loan: SOM LibraryCall number: 658.4 SIN (1).

143.
Service Marketing

by Apte, Govind.

Publisher: New Delhi Oxford University Press 2004Availability: Items available for loan: SOM LibraryCall number: 658.805 APT (1).

144.
Services Marketing

by Rao, K Rama Mohana.

Publisher: Singapore Pearson Education 2005Availability: Items available for loan: SOM LibraryCall number: 658.805 RAO (2).

145.
Services Marketing: Integrating Customer Focus Across The Firm

by Zeilthaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003Availability: Items available for loan: SOM LibraryCall number: 658.805 ZEI (5).

146.
Services Marketing: People, Technology and Strategy

by Lovelock, Christopher H | Wirts, Jochen | Chatterjee, Jayanta.

Publisher: Singapore Pearson Education 2004Availability: Items available for loan: SOM LibraryCall number: 658.805 LOV (1).

147.
Services Marketing: People, Technology and Strategy

by Lovelock, Christopher H | Wirts, Jochen | Chatterjee, Jayanta.

Edition: 6th edPublisher: Singapore Pearson Education 2010Availability: Items available for loan: SOM LibraryCall number: 658.805 LOV (1).

148.
Services Marketing: People, Technology and Strategy

by Lovelock, Christopher H | Wirts, Jochen | Chatterjee, Jayanta.

Edition: 7th edPublisher: Singapore Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.805 LOV (1).

149.
Services Marketing: Text & Cases

by Nargundkar, Rajendra.

Edition: 2nd ed.Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.805 NAR (1).

150.
Services Marketing: The Indian Context

by Srinivasan, R.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.805 SRI (1).

151.
The Seven Myths of Customer Management: How to be Customer- Driven without being Customer-Led

by Abram, John | Hawkes, Paul.

Publisher: Chichester John Wiley and Sons Ltd, 2003Availability: Items available for loan: SOM LibraryCall number: 658.812 ABR (1).

152.
The SME Whitebook 2010-11: Essential Handbook for Small and Medium Enterprises

Publisher: Mumbai Business World 2010Availability: Items available for loan: SOM LibraryCall number: 658.8 THE (1).

153.
The SME Whitebook 2012-13: Essential Handbook for Small and Medium Enterprises

Publisher: Mumbai Business World 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 THE (1).

154.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 2nd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (5). Checked out (1). Damaged (1).

155.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 3rd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2009Availability: No items available : Checked out (1).

156.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane | Parameswaran, M G | Jacob, Isaac.

Edition: 3rd edPublisher: New Delhi Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (7). Checked out (1). Damaged (1).

157.
Strategic Marketing Management

by Soundaian, S.

Publisher: Chennai MJP Publisher 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 SOU (1).

158.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 2nd edPublisher: New Delhi Viva Books Private Limited 2005Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (3).

159.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 3rd edPublisher: New Delhi Elsevier India Private Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (1).

160.
Strategic Marketing Management: Planning, Implementation and Control

by Wilson, Richard M S | Gilliga, Colin.

Edition: 3rd edPublisher: New York Routledge 2013Availability: Items available for loan: SOM LibraryCall number: 658.802 WIL (1).

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