Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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381.
Services Marketing: People, Technology and Strategy

by Lovelock, Christopher H | Wirts, Jochen | Chatterjee, Jayanta.

Edition: 7th edPublisher: Singapore Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.805 LOV (1).

382.
Services Marketing: Text and Cases

by Verma, Harsh.

Publisher: New Delhi Pearson Education 2009Availability: Items available for loan: SOM LibraryCall number: 658.805 VER (1).

383.
Services Marketing: Text & Cases

by Nargundkar, Rajendra.

Edition: 2nd ed.Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.805 NAR (1).

384.
Services Marketing: The Indian Context

by Srinivasan, R.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.805 SRI (1).

385.
The Seven Myths of Customer Management: How to be Customer- Driven without being Customer-Led

by Abram, John | Hawkes, Paul.

Publisher: Chichester John Wiley and Sons Ltd, 2003Availability: Items available for loan: SOM LibraryCall number: 658.812 ABR (1).

386.
Sharkonomics: How to attack Market Leaders

by Engelman, Robert.

Publisher: uk Marshall Cavendish International 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 ENG (1).

387.
A Short Course in International Marketing

by Curry, Jeffrey Edmund.

Edition: 3rd edPublisher: New Delhi Atlantic Publishers And Distributors 2009Availability: Items available for loan: SOM LibraryCall number: 658.848 CUR (1).

388.
A Short Course in International Marketing Blunders

by White, Michael.

Edition: 3rd edPublisher: New Delhi Atlantic Publishers And Distributors 2009Availability: Items available for loan: SOM LibraryCall number: 658.848 WHI (1).

389.
The SME Whitebook 2010-11: Essential Handbook for Small and Medium Enterprises

Publisher: Mumbai Business World 2010Availability: Items available for loan: SOM LibraryCall number: 658.8 THE (1).

390.
The SME Whitebook 2012-13: Essential Handbook for Small and Medium Enterprises

Publisher: Mumbai Business World 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 THE (1).

391.
Social Marketing: Influencing Behaviors for Good

by Lee, Nancy R | Kotler, Philip.

Edition: 4th edPublisher: New Delhi Sage Publications India Pvt Ltd 2011Availability: Items available for loan: SOM LibraryCall number: 658.8 LEE (1).

392.
Spanning Silos

by Aaker, David A.

Publisher: Boston Harvard Business School Press 2008Availability: Items available for loan: SOM LibraryCall number: 658.8 AAK (1).

393.
Statistics for Marketing and Consumer Research

by Mazzocchi, Mario.

Publisher: New Delhi Sage Publications India Pvt Ltd 2008Availability: Items available for loan: SOM LibraryCall number: 658.8072 MAZ (1).

394.
Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering Richard Gibbs & Andrew Humphries

by Gibbs, Richard; Humphries, Andrew [author].

Publisher: New Delhi Kogan Page India 2009Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.046 GIB (2), SLS LibraryCall number: 658.046 GIB (1).

395.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 2nd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (5). Checked out (1). Damaged (1).

396.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane.

Edition: 3rd edPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2009Availability: No items available : Checked out (1).

397.
Strategic Brand Management: Building, Measuring ad Managing Brand Equity

by Keller, Kevin Lane | Parameswaran, M G | Jacob, Isaac.

Edition: 3rd edPublisher: New Delhi Pearson Education 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 KEL (7). Checked out (1). Damaged (1).

398.
Strategic Customer Management: Strategizing the Sales Organization

by Piercy, Nigel F | Lane, Nikala.

Publisher: New York Oxford University Press 2009Availability: Items available for loan: SOM LibraryCall number: 658.812 PIE (2).

399.
Strategic Digital Marketing

by Greenberg, Eric | Kates, Alexander.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2014Availability: Items available for loan: SOM LibraryCall number: 658.872 GRE (1).

400.
Strategic Marketing

by Cravens, David W | Piercy, Nigel F.

Edition: 9th edPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2009Availability: Items available for loan: SOM LibraryCall number: 658.802 CRA (1).

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